Overview:
Global smartwatch shipments rose 2% YoY in Q4 2025, maintaining rebound momentum from the prior quarter. HLOS smartwatches grew 1% YoY. Although Apple saw strong demand, shipment declines from Huawei and Samsung limited overall segment growth. Basic smartwatches increased 16% YoY, driven by Xiaomi's Redmi Watch 5, follwed be Xiaomi Watch S4 series. After eight quarters of continuous growth, Kids' smartwatches declined 16% YoY, due to the decline in Imoo smartwatch shipments.
Regionally, India's local brands continued to weaken with 8% YoY shipment drop in Q4 2025, and a 24% full-year decline in 2025 amid competition and margin pressures, with fewer new entrants expected. OEMs are shifting toward premium segments featuring advanced sensors. North America led with 13% YoY growth. majorly driven by Apple's refresh portfolio. EU shipments also grew by 5% YoY, owing to Apple's new line up's adoption. With shipments declining across leading Chinese brands, including Huawei, Imoo, and Xiaomi, the China region posted flat YoY growth. This marks a significant slowdown, ending a ten-quarter growth streak that lasted from Q2 2023 to Q3 2024.
This Excel report provides the smartwatch shipment forecast by key brand and region until 2030 including its ASP.
Table of Contents:
- Definition of Smartwatch
- Key Assumptions
- Global Shipments and Value by Brand
- Regional Shipments and Value
Published Date: March 2026
