• Single pivot format giving an in-depth analysis of global markets
• 140+ brands now in comparison to 95 brands earlier
• Break out of Three Key Countries in each region to give a further granular view of the regions.
• 18 countries view as compared to six earlier
• More Visuals and Analysis by Country and by regions

To quickly summarize:

• The Global smartphone shipments grew 3% YoY in Q2 2025, marking the second consecutive quarter of growth. The growth was fuelled by steady premium demand in markets like North America, Japan, and Europe, while emerging markets saw traction in the entry-level and budget 5G devices.
• Asia Pacific remained the top contributor, accounting for more than half of global shipments. Japan emerged as a standout with 12% YoY growth, driven by sustained consumer demand and aggressive carrier promotions.
• The Middle East & Africa region saw a 3% YoY rise in shipments, despite heightened geopolitical tensions in the region. Consumer sentiment remains elevated as inflation trended down and local currencies remained strong.
• India smartphone market rebounded in Q2 2025 with 9% YoY growth driven by a 33% YoY jump in new launches, aggressive marketing, and strong performance during summer sales.
• Samsung led the global smartphone market with 20% share, growing 7% YoY in Q2 2025. The growth was mainly driven by successful mid-tier Galaxy A-series refresh, resilience across key markets, and continued interest in foldables and AI-powered features
• Apple took the second spot with 17% market share in Q2 2025, posting 11% YoY growth the fasted among the top five brands. Strong demand for the iPhone 16, early buying ahead of expected tariffs in North America, and solid performance in India and Japan drove Apple’s growth.
• The global 5G smartphone shipments reached 213 million units in Q2 2025, marking a 14% YoY growth, fueled by explosive growth in budget 5G segment and network expansion across regions.
• The Middle East and Africa was the fastest-growing regions for 5G in Q2 2025, recording a 52% YoY growth fueled by increased 5G adoption especially in mass segment.