Lenovo secured the third position, supported by the Idea Tab series and Motorola-branded Moto Pad portfolio, as it pivoted toward larger-display, performance-oriented devices aligned with productivity use cases. Xiaomi followed in fourth place, emerging as the fastest-growing brand with 74% YoY growth in 2025, driven by its Redmi Pad Pro series, alongside expanded domestic manufacturing, competitive pricing, and a broader accessories ecosystem.

Looking at the evolving market trends, India’s tablet market saw a clear shift towards premiumisation, driven by strategic product refreshes across key brands. The INR 30,000-INR 40,000 price band emerged as the fastest-growing segment, with shipments rising nearly 7x, reflecting increasing consumer preference for higher-performance devices. This shift in the price mix, alongside deeper localization, signals a market transition towards more value-led growth. Apple played a key role in this trend, with its March 2025 iPad launches driving upgrades from lower price tiers and emerging as a major volume contributor during the year. At the same time, chipset dynamics remained competitive, with MediaTek sustaining its leadership in the tablet SoC space, supported by broad adoption across leading brand portfolios.

From a product evolution perspective, tablets continued to evolve as productivity-led devices, reflected in consistent upgrades across key specifications. Consumers increasingly preferred higher storage variants and larger batteries, aligning with more intensive and everyday usage patterns. Larger display formats also gained traction, particularly models above 12 inches, supporting both productivity and content consumption use cases. On the connectivity front, cellular-enabled tablets overtook Wi-Fi-only models, while 5G adoption continued to increase.

2025 marked a turning point for India’s tablet manufacturing landscape. Exports crossed one million units from negligible levels in prior years, led by Samsung and Lenovo, with shipments directed toward the US and key European markets. At the same time, domestic production accounted for 50% of annual shipments, reflecting accelerated localization. This dual momentum positions India not just as a growing consumption market, but increasingly as a strategic manufacturing base within the global tablet supply chain.

Looking ahead, in 2026, the Indian tablet market is expected to see robust growth, supported by the strong momentum witnessed in Q4 2025. While memory pricing will remain, a dynamic factor influencing device costs and margins, sustained demand for higher configurations and productivity-oriented devices is likely to support value growth. The export market will be particularly important to look out for in 2026, as increasing localization and supply chain diversification position India as a growing manufacturing hub beyond domestic demand. At the same time, the evolution of AI-enabled tablets and on-device AI features is expected to gradually enhance user experiences, laying the foundation for the next phase of market expansion.