Report

Huawei Xiaomi and vivo Lead China’s Smartphone Market with Technological Innovation

October 9, 2025

Overview: According to Counterpoint Research Market Pulse data, from July 2024 to August 2025, Huawei, vivo, and Xiaomi ranked as the top three in China’s smartphone market, with market shares of 17.6%, 17.6%, and 16.4% respectively, collectively accounting for over half of the market. Chinese brands are committed to entering the high-end segment by developing premium flagship products and have achieved significant share gains in the 4,000–6,000 RMB price range. The success of Huawei, Xiaomi, and vivo in the market is underpinned by sustained high R&D investment, forming a triple moat built on technology, products, and ecosystem.

Table of Contents:

Introduction
Chapter 1: As of August 2025, vivo, Huawei, Apple, and Xiaomi Alternate at the Top, with China’s Three Leading Brands Capturing Over Half of the Market
Chapter 2: Huawei, Xiaomi, and vivo Target the High-End Segment, Gaining Share from Apple in the 4,000–6,000 RMB Price Range
Chapter 3: Huawei, Xiaomi and vivo Deepen Their Technical Focus, Each Leveraging Strengths to Challenge the High-End Market
Conclusion

Note: This report is written in Chinese.

Number of Pages: 5

Published Date: 10 October 2025

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Author

Ivan Lam

Ivan is a Senior Research Analyst at Counterpoint Research, based in Hong Kong. He has more than 15 years of experience, with a major focus on mobile and network devices. He has spent years in Southeast Asia markets working in business development, brand management, and channel management. In addition to his expertise in Southeast Asia, he is also well connected with the ODM and OEM sectors. Prior to joining Counterpoint Research, Ivan served at TCL Communication, KaiOS Technologies Inc., and Wiko Mobile, mainly leading business development, go-to-market strategy, and strategic planning. Ivan holds a Master's degree in Business Administration from the Hong Kong University of Science and Technology.

Ethan Qi

Ethan is an associate director in Counterpoint‘s Greater China team, dedicated to research of smart device, semicondutor and BoM analysis, AI Robotics Research, and emerging technologies. Ethan has been working in the handset and semiconductor industry for 10+ years. Prior to joining Counterpoint Research, Ethan served Coolpad, VIA and Intel sequentially as senior technology researcher and product manager respectively.

Shiwen Ma

Shiwen is a research analyst specializing in the smartphone market, based in Shenzhen, China. Prior to joining Counterpoint Research, Shiwen served SDIC securities as a TMT euqity analyst.