Overview: Soaring memory prices that emerged in H2 2025 have placed significant cost pressure on the global smartphone industry, particularly hitting the low-end phone segment. Given that smartphone OEMs' low- to mid-end smartphone shipments rely heavily on ODMs (Original Design Manufacturers), this cost-driven downturn has inevitably spilled over into the ODM space. As a result, shipments of smartphones designed by ODM/IDH companies recorded a sharp YoY decline of 10% in H2 2025, ending two consecutive years of growth. For more details, pls download the full report.

Table of Contents

  • Introduction
  • Design Outsource
  • OEM-ODM mapping
  • Manufacturing Outsource
  • OEM- EMS mapping
  • ODM Shipment Forecast
  • Best-selling Models
  • Definitions


Published Date: April 2026