Global Smartphone ODM Tracker, H2 2025
Overview: Soaring memory prices that emerged in H2 2025 have placed significant cost pressure on the global smartphone industry, particularly hitting the low-end phone segment. Given that smartphone OEMs' low- to mid-end smartphone shipments rely heavily on ODMs (Original Design Manufacturers), this cost-driven downturn has inevitably spilled over into the ODM space. As a result, shipments of smartphones designed by ODM/IDH companies recorded a sharp YoY decline of 10% in H2 2025, ending two consecutive years of growth. For more details, pls download the full report.
Table of Contents
- Introduction
- Design Outsource
- OEM-ODM mapping
- Manufacturing Outsource
- OEM- EMS mapping
- ODM Shipment Forecast
- Best-selling Models
- Definitions
Published Date: April 2026
Category
Industry
Emerging technologies
Service
ODM/IDM
Report Type
Report
Time Period
Half yearly
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Author
Alicia Gong
Alicia Gong is a Research Analyst who is tracking smartphone and ecosystem devices at Counterpoint Research. Prior to joining Counterpoint Research, She served at ChinaVenture and Copal Partners.
Ivan Lam
Ivan is a Senior Research Analyst at Counterpoint Research, based in Hong Kong. He has more than 15 years of experience, with a major focus on mobile and network devices. He has spent years in Southeast Asia markets working in business development, brand management, and channel management. In addition to his expertise in Southeast Asia, he is also well connected with the ODM and OEM sectors. Prior to joining Counterpoint Research, Ivan served at TCL Communication, KaiOS Technologies Inc., and Wiko Mobile, mainly leading business development, go-to-market strategy, and strategic planning. Ivan holds a Master's degree in Business Administration from the Hong Kong University of Science and Technology.