INFOGRAPHIC: Q4-2018 | MOBILE MARKET MONITOR
- Global smartphone shipments declined 7% annually reaching 394.5 million units in Q4 2018. Emerging markets growth could not offset the decline in developed markets.
- All the regions declined amidst a global slowdown. Central & Eastern Europe was the only region with positive growth.
- Top 10 OEMs contribute almost 78% of the global smartphone market, thereby leaving 600+ brands competing for the remaining 22% of the market.
- Samsung led the smartphone market by volume while Huawei and Google were among the fastest growing brands during the quarter.
- Huawei continues to have its sights on Apple and should surpass Apple as the second largest brand globally in 2019 if it doesn’t face any sanctions from the US in the way ZTE was cut-off from US suppliers (e.g. Google, Qualcomm, US RF components, etc).
- Apple iPhone shipments declined 15% annually during the quarter, revenues for the device declined 16% annually with a record average selling price of $789. But overall 2018 revenues for iPhone grew 6% annually.
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Counterpoint Research is a global industry and market research firm providing market data, intelligence, thought leadership and consulting across the technology ecosystem. We advise a diverse range of global clients spanning the supply chain – from chipmakers, component suppliers, manufacturers and software and application developers to service providers, channel players and investors. Our veteran team of analysts serve these clients through our offices located across the key innovation hubs, manufacturing clusters and commercial centers globally. Our analysts consistently engage with C-suite through to strategy, market intelligence, supply chain, R&D, product management, marketing, sales and others across the organization. Counterpoint’s key coverage areas: AI, Automotive, Cloud, Connectivity, Consumer Electronics, Displays, eSIM, IoT, Location Platforms, Macroeconomics, Manufacturing, Networks & Infra, Semiconductors, Smartphones and Wearables.