The contribution of the Top 10 best-selling smartphones reached the highest for a March quarter at 25%. It is expected to remain high for 2026 due to limited models being pushed amid a declining market.
The iPhone 17 led the list with a 6% share, followed by the iPhone 17 Pro Max and iPhone 17 Pro.
The iPhone 17 registered double-digit YoY growth in key markets like the US and China, and 3x growth in South Korea.
Samsung’s Galaxy A series captured five spots with the Galaxy A07 4G being the best-selling Android smartphone, driven by the promise of six years of software and security updates.
This report tracks quarterly global handset model sales data by OEM with the key specifications. This report gives an insightful view of the changing trends in smartphone components and driving factors in the various price segments. It covers 99% of the global handset market with specification analysis.
Apple marked the biggest presence in the list with five spots, followed by Samsung with four and Xiaomi with one spot. The top 10 smartphones contributed 23% of global sales for the quarter.
Apple's iPhone 17 Pro Max led the list, closely followed by the iPhone 17 and iPhone 17 Pro. The upgrades in the iPhone 17, like higher refresh rate, base storage and RAM, resulted in higher sales compared to its predecessor.
Samsung's Galaxy A56 was the best-selling Android smartphone for the quarter, closely followed by the Galaxy A36 and the entry-level Galaxy A07. Wider presence and better affordability and value continue to drive sales for the Galaxy A series.
The Galaxy S25 captured the tenth spot, as the brand continues to focus on flagship smartphones and AI capabilities. Promotions in the second half further pushed the sales.
Xiaomi's Redmi A5 captured the ninth spot, driven by higher sales in emerging markets like Latin America and the Middle East and Africa (MEA).
*Rankings based sell-through; smartphone shipment data can be found in our Smartphone 360 – Global Smartphone Model Sales Tracker. This is a repository of quarterly data for global smartphone model sales. Data on this page is updated every quarter.
Market Highlights:
Apple and Samsung captured five spots each in the global list of top-10 best-selling smartphones in Q3 2025, with the iPhone 16 leading with 4% share due to higher sales in India and Japan.
The iPhone 17 Pro Max captured the tenth spot as the series outperformed its predecessor globally, supported by replacement demand.
All of Samsung’s five entries in the list came from the Galaxy A series, with the models registering similar sales shares while effectively targeting different consumer segments.
The Galaxy A36 and A56, Samsung’s mid-segment offerings, are seeing higher sales than their predecessors due to the infusion of “Awesome Intelligence”, Samsung’s AI capabilities like “Best Face” and “Nightography”, earlier reserved for flagships.
The Galaxy A16 4G and Galaxy A06, the only LTE smartphones in the list, continue to remain key models in emerging markets like Latin America and the Middle East and Africa (MEA), contributing over half of sales volume for each model.
*Rankings based sell-through; smartphone shipment data can be found in our Smartphone 360 – Global Smartphone Model Sales Tracker. This is a repository of quarterly data for global smartphone model sales. Data on this page is updated every quarter.
Top 10 best-selling smartphones by model sales Q2 2025
Market Highlights:
Apple’s iPhone 16 remained the world’s best-selling smartphone for the second consecutive quarter, further extending its lead over the iPhone 16 Pro variants, which followed in the next two positions.
Apple’s latest smartphone, the iPhone 16e, entered the top 10 in Q2 2025 owing to strong sales in Japan and the US.
Samsung captured four spots in the list. The mid-segment Samsung Galaxy A16 5G led within the brand.
Samsung’s Galaxy S25 Ultra continued to perform well owing to strong marketing around GenAI features and increased focus on flagship series from Samsung.
The Redmi 14C 4G was the only smartphone from Xiaomi in the list. The smartphone stays resilient in emerging regions like Latin America and the Middle East and Africa (MEA).
*Rankings based sell-through; smartphone shipment data can be found in our Smartphone 360 – Global Smartphone Model Sales Tracker. This is a repository of quarterly data for global smartphone model sales. Data on this page is updated every quarter.
Top 10 best-selling smartphones by model sales Q2 2024
Top 10 best-selling smartphones by model sales Q1 2024
Top 10 best-selling smartphones by model sales Q4 2023
Top 10 best-selling smartphones by model sales Q3 2023
Top 10 best-selling smartphones by model sales Q2 2023
Receive our insightful weekly newsletter and stay ahead of the competition.
Author
Team Counterpoint
Counterpoint Research is a global industry and market research firm providing market data, intelligence, thought leadership and consulting across the technology ecosystem. We advise a diverse range of global clients spanning the supply chain – from chipmakers, component suppliers, manufacturers and software and application developers to service providers, channel players and investors. Our veteran team of analysts serve these clients through our offices located across the key innovation hubs, manufacturing clusters and commercial centers globally. Our analysts consistently engage with C-suite through to strategy, market intelligence, supply chain, R&D, product management, marketing, sales and others across the organization. Counterpoint’s key coverage areas: AI, Automotive, Cloud, Connectivity, Consumer Electronics, Displays, eSIM, IoT, Location Platforms, Macroeconomics, Manufacturing, Networks & Infra, Semiconductors, Smartphones and Wearables.
