Counterpoint Research attended Flipkart’s ‘India’s Best Smartphone Awards’ event in Phuket recently, along with major OEMs and over 250 Influencers. On the occasion, Counterpoint and Flipkart also unveiled the ‘India Smartphone Insights’ report. The report captures India's smartphone landscape – how buyers are shifting away from specification-driven upgrades and moving toward more experience-first decisions, ones that weigh performance, AI integration and lasting value in equal measure.
Key Takeaways:
- Camera and performance are the top two features for consumers when upgrading their smartphones.
- 7 out of 10 consumers want smooth, high-quality videos (4K/8K) in their smartphone cameras.
- 72% of users feel anxious when the battery level is 20% or lower.
- 89% of users say AI features drive buying decisions, with AI voice assistance coming out as the most used feature.
- The importance of financing is also rising, with 43% of users frequently opting for EMI schemes while making purchases.
