The feature phone market remains large according to Yang Wang, senior analyst at Counterpoint Research, though it’s gradually declining, as more people in developing countries upgrade to smartphones. Last year, around 15% of handsets sold globally were feature phones — nearly 210 million devices, with a value of $3.2 billion, he said. But only 1.7 million of that total were sold in North America, and only 12 million in Europe, largely in Central and Eastern Europe, Wang said.

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