Smartphones

2026年11月3日

Overview Counterpoint’s India Smartphone MOP Price Hike report analyzes market operating price (MOP) increases in September 2026 compared with August 2026. During the month, 150+ SKUs saw MOP increases ranging from 2% to 41% (INR 300–65,000), as rising memory and chipset costs continued to pressure BOM. with the Apple iPhone Air 1TB recording the highest increase of INR 65,000. The report covers affected SKUs by brand, price hike ranges in INR and percentage terms, the most impacted models, the top 10 models with the highest increases, and a price-segment breakdown. It also explains the key cost drivers behind the hikes and provides an outlook for the festive season.

2026年11月2日