中文
我们提供显示行业的详细市场视角，覆盖智能手机、电视、平板电脑、XR 等主要应用领域，并从全球及区域市场维度跟踪关键显示技术与材料的发展。
核心特点 Smartphone Displays
核心特点
Smartphone Displays
服务内容
旗舰智能手机显示月度追踪
按月追踪智能手机面板采购进程中的出货量，涵盖品牌、机型、面板/芯片组供应商、显示尺寸、刷新率、亮度及更多产品规格。
智能手机显示出货量及技术季度洞察
按机型提供出货量及供应链面板采购进程的可见性，涵盖出货量、收入及预测数据。同时提供按品牌及面板供应商划分的详细产品路线图，并对显示技术演进进行前瞻性分析。此外，还追踪摄像头、电池等非显示产品参数。
折叠屏/卷轴屏显示出货量及技术季度追踪
按月追踪折叠屏智能手机出货量，涵盖品牌、机型及面板采购进程。同时提供按地区划分的细分数据，以及按品牌和机型划分的未来五年预测。报告还涵盖产品路线图、量产定点（Design Win）、详细产品规格、成本及技术趋势分析，并覆盖从面板出货量、生产到渠道出货（Sell-in）的完整供应链。此外，还覆盖折叠屏平板电脑及笔记本电脑等细分领域。
智能手机显示成本半年度报告
基于 BOM 对主要智能手机品牌的显示成本及利润率进行追踪，并比较不同尺寸下的折叠屏、柔性及刚性 OLED 与 LCD 成本。提供未来四年的成本预测。成本模型涵盖详细 BOM、良率及产能利用率、间接成本、人员成本、折旧及销售、一般及行政费用（SG&A）等，并对行业内不同晶圆厂的成本进行估算，同时考虑区域及世代线差异。
OLED panel shipments increased 7% QoQ and remained flat YoY, following a 21% QoQ and 2% YoY decline in Q1 2026, according to Counterpoint Research’s latest OLED Shipment Report – Flash Edition.
2026年9月23日
Overview This report delivers a detailed view of the global handset market by tracking monthly unit and value sales at the OEM, brand, and model levels. It also examines key device specifications, pricing trends, and component adoption across price segments. Covering approximately 99% of the global handset market, the report helps stakeholders understand market movements, technology evolution, and the competitive landscape.
2026年9月22日
OLED panel shipments increased 7% QoQ and remained flat YoY, following a 21% QoQ and 2% YoY decline in Q1 2026, according to Counterpoint Research’s latest OLED Shipment Report – Flash Edition.
2026年9月23日
Overview This report delivers a detailed view of the global handset market by tracking monthly unit and value sales at the OEM, brand, and model levels. It also examines key device specifications, pricing trends, and component adoption across price segments. Covering approximately 99% of the global handset market, the report helps stakeholders understand market movements, technology evolution, and the competitive landscape.
2026年9月22日
2026年9月23日
2026年9月22日
2026年9月22日
2026年9月16日
2026年9月16日
2026年9月10日
Vice President of Research
Yoshio Tamura
Vice President of Research
Yoshio Tamura
Research Director
Bob Obrien
Research Director
Bob Obrien
Associate Director
David Naranjo
Associate Director
David Naranjo
Associate Director
Guillaume Chansin
Associate Director
Guillaume Chansin
Associate Director
Jayden Lee
Associate Director
Jayden Lee
Senior Analyst
Tom Someya
Senior Analyst
Tom Someya
Vice President of Research
Yoshio Tamura
Vice President of Research
Yoshio Tamura
Research Director
Bob Obrien
Research Director
Bob Obrien
Associate Director
David Naranjo
Associate Director
David Naranjo
Associate Director
Guillaume Chansin
Associate Director
Guillaume Chansin
Associate Director
Jayden Lee
Associate Director
Jayden Lee
Senior Analyst
Tom Someya
Senior Analyst
Tom Someya
