Overview:
LATAM smartphone shipments surge 21.9% YoY in Q1 2024. This is the region’s third consecutive quarterly rise. Part of the growth was because the sell-in in most markets in Q1 last year had declined to clear inventory. On the other hand, this year, operators and retailers were building inventory for Monther’s Day. All this managed to defy traditional seasonality and showed that the region’s sales channels were confident enough about the demand to build some inventory.
This report analyzes which brands are winning and which are losing in this growing market. How smartphone price segments have evolved and the OS technology contribution to it. Brazil and Mexico are the most important markets in the region. This report takes a closer look at them. We forecast a 10.3% increase in the 2024 smartphone. The report analyzes the macroeconomy and what countries are driving the growth.
Table of Contents:
- LATAM Key Trends
- LATAM GDP Growth
- LATAM Handset Shipments Quarterly 2018-2024
- Smartphone OEM Quarterly Market Share Q1 2022 – Q1 2024
- Smartphone OEM Market Share by Country Q1 2024
- Smartphone Price Band Market Share Q4 2022 – Q1 2024
- Q1 2024 Smartphone Price Band Analysis
- 4G and 5G Model Performance Q1 2024
- Brazil – Brand and Price Band Performance in Q1 2024
- Mexico – Brand and Price Band Performance in Q1 2024
Number of Pages: 15
Publication Date: May 2024