Insight

Global Smartwatch Shipments Fall 4% in Q2 2026; Huawei Reaches its Record Share

Global smartwatch shipments declined 4% YoY, driven by an extended replacement cycle and the continued decline of the basic smartwatch segment.

Global smart glasses shipments grew 215% YoY and 30% sequentially in Q2 2026. In Q2 2026, the global smart glasses market continued to expand rapidly, but growth remained heavily driven by a single market leader, Meta. Beyond Meta, the competitive landscape remained highly fragmented, with no credible global challenger. Regional players such as Fire-Boltt in India and Huawei and Alibaba in China gained traction but retained limited global share.