Global XR (AR & VR Headsets) Model Shipments Tracker Q1 2020-Q2 2026
Overview
In Q2 2026, global VR headset shipments declined by 18% YoY and 16% QoQ. Meta’s decision to increase VR headset prices amid the global memory price surge added further pressure to an already cooling market. In contrast to the slowdown in VR, global shipments of AR devices surged 138% YoY and 10% QoQ in Q2 2026, driven by new product launches, international expansion by OEMs, and China’s 6.18 promotional campaigns. For detailed data on the performances of key OEMs and key models in the global AR/VR market in Q2 2026, please refer to the full report.
What the Full Report Will Cover
The tracker provides Counterpoint Research’s latest global VR and AR device shipment data, covering Q1 2020 to Q2 2026 across 60+ brands and 220+ models. It includes detailed data by quarter, brand and model, with coverage of shipments, retail and wholesale pricing, price bands, market value and comprehensive hardware specifications.
Who Should Read This
This tracker is designed for AR/VR OEMs, component suppliers, ecosystem players, investors and strategy teams seeking to benchmark market performance, competitive positioning and product-level data across the global VR and AR device markets.
Key Questions the Report Answers
- How have the global VR and AR device markets evolved from Q1 2020 to Q2 2026?
- Which companies, brands and models have been the key drivers of market shipments across regions?
- What are the latest trends in shipments, pricing, price bands and market value?
- Which hardware, display, optical and technical specifications are covered across major products in the market?
- How have brands, models, product portfolios and specifications changed over time and across regions?
Category
Industry
Emerging technologies
Service
Extended Reality (XR)
Report Type
Report
Time Period
Quarterly
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Author
Flora Tang
Flora is a Principal Analyst at Counterpoint Research, based in Hong Kong. With over nine years of experience in the mobile industry, she specializes in analyzing the consumer electronics market and the Chinese supply chain. Flora has held various roles in the market intelligence and business strategy functions with leading Chinese smartphone OEMs, internet company and telecom operator. She initially joined Counterpoint Research in 2017 but later moved on to play key roles in OPPO’s international business strategy in 2021 and HONOR’s corporate strategy planning in 2022. Flora has since returned to Counterpoint, where she now serves a broader array of global technology players. Academically, Flora holds a bachelor’s degree in International Relations from Sun Yat-Sen University and a master’s degree from The Chinese University of Hong Kong.