Overview:
Perplexity, a rising rival to Google, is leveraging its AI-driven search engine to disrupt the traditional search industry by positioning itself as a conversational answer machine. The company has been turning heads, particularly in the telecom sector, where the leading operators, such as Softbank, SK Telecom and Deutsche Telekom, are lining up to collaborate.
Counterpoint believes the partnerships between Perplexity and telecom operators are a win-win, driven by mutual benefits and strategic advantages. This report examines the motivation of telecom players for investing in Perplexity.
Table of Content:
- Overview of Perplexity
- Perplexity in telecom use cases
- Investment by telecom operators
- Why do the investments matter
- Outlook
Number of Pages: 6
Publication Date: September 2024