Overview

The Weekly USA Smartphone Promotions Tracker monitors pricing and discount activity in the smartphone promotional landscape, covering major postpaid and prepaid carriers. It tracks every smartphone available at each carrier and identifies the key characteristics of each promotion. These characteristics are represented in the Promotion Index Score, a metric that quantifies the terms of each promotion.

What the Full Report Will Cover

The weekly tracker covers smartphone pricing and promotional data in 13 channels, including prepaid and postpaid carriers.

Who Should Read This

Strategy or procurement teams of smartphone OEMs, carriers, and component manufacturers.

Key Questions the Report Answers

• Promotional intensity of each OEM, carrier, down to the individual model.
• Which OEMs are more heavily favoured in promotions per carrier.
• Promotional structure of new smartphone launches.
• Shifts in promotion terms such as trade-ins, new line, or upgrade requirements.