Smartphone Spec & Feature Trends, Q2 2026
Smartphone specifications are advancing rapidly due to two main factors. On-device generative AI is increasing baseline hardware requirements, while an AI-driven memory shortage is raising component costs. This trend most affects budget smartphones, where memory represents a larger share of total costs, making it harder for OEMs to improve specifications without reducing affordability....
Memory Crisis in the Automotive Industry: How Suppliers and Automakers are Responding
The automotive industry is managing the tight market for DRAM through a mix of long-term supply agreements and a shift to next-generation memory types, such as DDR5....
Market Monitor - OEM Shipment by Price Band, Q2 2026
Following up on the series of quarterly Market Monitor reports, this is our latest report highlighting the price band share for 70+ brands. This report from Counterpoint’s Market Monitor service highlights the shipments for major smartphone and feature phone brands in the smartphone by price band....
Continuous Glucose Monitoring: The Next Growth Lever for Wearables Backed by Medical Device Giants
Wearables are moving beyond cardiovascular and sleep health toward metabolic health, with Continuous Glucose Monitoring (CGM) emerging as a next growth focus....
Receive our insightful weekly newsletter and stay ahead of the competition.
Recent Analysis by Coverage Area
Our Clients
Client Testimonials
Global Research Manager
Apple
The way you contextualize things is unique, informative and actionable. The team will be coming back for more.
Strategic Marketing Manager
Samsung Electronics
The data and analysis provided by Counterpoint is unparalleled in terms of granularity and preciseness. We did not hesitate to choose Counterpoint after the initial briefings. The client support is also excellent, very approachable.
Marketing Director
Amazon
Counterpoint’s insight on the market is way more detailed. It’s an eye-opener for us compared to other firms.
Corporate Strategy Manager
HERE
Counterpoint’s strengths are their clear and far-sighted insights into the market for connected devices and ecosystems. They actively ensure they maintain a detailed understanding of HERE’s capability and strategy. This combination means their insights offer real value to our business and are widely appreciated across our business.
Corporate Strategy Manager
SK Telecom
We reach out to Counterpoint whenever we hit a block in the road. Every time the team delivers the most up to date and accurate answers to our questions. We always feel we have a long term advisor and partner to trust in.
Global Research Manager
Apple
The way you contextualize things is unique, informative and actionable. The team will be coming back for more.
Strategic Marketing Manager
Samsung Electronics
The data and analysis provided by Counterpoint is unparalleled in terms of granularity and preciseness. We did not hesitate to choose Counterpoint after the initial briefings. The client support is also excellent, very approachable.
Marketing Director
Amazon
Counterpoint’s insight on the market is way more detailed. It’s an eye-opener for us compared to other firms.
Corporate Strategy Manager
HERE
Counterpoint’s strengths are their clear and far-sighted insights into the market for connected devices and ecosystems. They actively ensure they maintain a detailed understanding of HERE’s capability and strategy. This combination means their insights offer real value to our business and are widely appreciated across our business.
Corporate Strategy Manager
SK Telecom
We reach out to Counterpoint whenever we hit a block in the road. Every time the team delivers the most up to date and accurate answers to our questions. We always feel we have a long term advisor and partner to trust in.