Insight

Global Smartphone Market Share: Quarterly

Explore the latest smartphone market share trends in Q1 2026, with Apple and Samsung leading global growth amid strong demand in North America, Central America and Latin America, and emerging markets.

Overview Counterpoint Research's Market Pulse is a monthly service analyzing the global handset market sell-through landscape by OEMs, regions, models, specifications, qualitative insights, and latest developments, giving a holistic view of the industry. Market Pulse's Market Analysis and Insights report combines our comprehensive and accurate database with unique insights across regions and OEMs, from Counterpoint's team of global analysts, in presentation format.