Overview: TV manufacturers are now trying to increase consumer demand through various innovations in an attempt to revive the global TV market which fell stagnant due to the COVID-19 pandemic. However, the expansion of TVs with advanced displays such as OLED has been slower than expected. Consequently, the shipment share of the top 10 global TV manufacturers leading in technological advancements, has been decreasing over time.
At CES 2025, major TV OEMs and solution providers introduced a variety of innovations in both software and hardware to overcome these challenges.