Overview: Thailand stands as the leading electric vehicle (EV) market in Southeast Asia, bolstered by its strategic location and strong trade ties across the Asia-Pacific region. These advantages make it a compelling choice for automakers looking to establish a regional base and scale operations within the SEA market. This report explores the development of Thailand’s EV sector, with a particular focus on the growing footprint of Chinese EV manufacturers. It also provides an in-depth analysis of the government’s policy framework and incentive programs aimed at positioning Thailand as a regional hub for automotive production.