Overview:

Global smartwatch shipments rose 9% YoY to 41 million units in Q3 2025, maintaining rebound momentum from the prior quarter. HLOS smartwatches grew 14% YoY, led by Apple, Huawei, and Garmin, while Samsung shipments declined 5% YoY. Basic smartwatches increased 3% YoY, driven by Xiaomi's Redmi Watch 5 and Huawei's Watch Fit 4 series, and kids' smartwatches rose 4% YoY with Imoo holding leadership.​

Regionally, India's local brands continued to weaken with a 23% YoY shipment drop in Q3 2025, projecting a 24% full-year decline amid competition and margin pressures, with fewer new entrants expected. OEMs are shifting toward premium segments featuring advanced sensors. China led with 31% YoY growth from Huawei's HLOS models, Imoo's kids' watches, and Xiaomi's budget offerings, while North America and Europe posted 15% and 16% YoY gains, respectively, primarily driven by Apple. With Chinese brands growing momentum, including Xiaomi, Huawei, and Imoo, China region is expected to sustain the lead in 2026 and beyond.

This Excel report provides the smartwatch shipment forecast by key brand and region until 2030 including its ASP.

Table of Contents:

• Definition of Smartwatch
• Key Assumptions
• Global Shipments and Value by Brand
• Regional Shipments and Value

Published Date: Dec 1st 2025