Counterpoint Retail Pulse, September 2026: Price Hikes Pressure Affordability, iPhone 18 Pro and Samsung Foldable Phones Maintain Premium Appeal

Saurabh Kumar

Saurabh is a Market Research Analyst at Counterpoint Research, based in Noida, with 10+ years of experience in smartphone retail. He specializes in India’s offline smartphone market and has strong relationships with retailers and store promoters, with a keen interest in on-ground retail trends.

Prachir Singh

Prachir is a Senior Research Analyst at Counterpoint Research based out of Gurgaon. In Counterpoint, he closely tracks mobile devices and ecosystem. He also tracks Emerging Tech Opportunities. He has a total of 10+ years of experience across various sectors like manufacturing, management consulting, strategy and operations. He is an engineering graduate from Indian Institute of Technology (IIT), Kharagpur.