Tariff Tremors: US Smartphone Market Staring at Double-Digit Decline, But Opportunities Remain

Overview: The US smartphone market may see double-digit declines in 2025 due to potential tariff pricing impacts and growing consumer uncertainty. Smartphone inventories are reaching record highs as OEMs ramp up shipments prior to tariffs taking effect. This may help delay any pricing changes for months. Opportunities for the smartphone ecosystem are emerging, from insurance subscriptions to GenAI-powered affordable flagships.

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Maurice Klaehne

Maurice Klaehne is a Senior Analyst with Counterpoint Research, based out of Boston, USA. He has spent more than five years working as a market researcher and strategy consultant, heavily focused on emerging markets and uncovering new growth opportunities for his clients, which include business service, CPG, healthcare, and life science companies. Maurice holds a Master's degree in International Development and Management from Lund University in Sweden, and an undergraduate degree in Political Science and International Development from McGill University in Canada. He is a native German speaker and also speaks fluent French.

Tariff Tremors: US Smartphone Market Staring at Double-Digit Decline, But Opportunities Remain

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