Overview: US carriers have long focused on differentiating their network by highlighting three key performance indicators (KPIs): reliability, coverage, and speed. While these KPIs remain crucial to the end-user experience, they are becoming table stakes – especially considering the push to roll out advanced 5G networks. At the same time, users are aware of the pervasive threats to their digital lives. Malware, phishing scams, data breaches and identity theft appear with increasing frequency across user accounts and impact more services.