Overview: The signs of growth in the global smartphone market, seen since late 2023, extended to Q2 2024, which became the third consecutive growth quarter with 8% YoY growth. Most regions registered growth thanks to improving consumer sentiment and macroeconomic conditions. We are optimistic about the positive momentum continuing through H2 2024 despite ongoing wars in Europe and the Middle East. Consequently, we expect the smartphone market to grow annually by 5% in 2024 globally.