Market Outlook - Handset Shipment Forecast by OEM Region, May 2026

Overview

The global smartphone market retreated 3.1% YoY in Q1 2026, marking the first decline after nine consecutive quarters of growth, as the initial impact of memory shortages translated into price increases across regions. The performance was nonetheless better than anticipated, as OEMs moved to get ahead of the memory crunch, with some deploying aggressive inventory clearance tactics ahead of expected price hikes.

Assumptions
Pivot
Tech Pivot
Track Changes- Smartphone
Global
North America
Caribbean & Latin America
Middle East & Africa
Europe (Western Europe / Central & Eastern Europe)
Asia Pacific (China/India/Japan/Korea/AP Others)
Flatfile
Definitions

著者

Yang Wang

Yang is a Principal Analyst at Counterpoint Research, based out of London. Yang has 10 years of work experience with particular interest in mobile devices, ecosystems, Emerging Markets, supply chain and macro topics that affect the global technology industry. As a tech analyst he has been quoted extensively by leading financial and media outlets. Yang started his career as a management trainee at Jardine Matheson, worked in business development at a SaaS startup, and most recently held marketing and research roles at KaiOS Technologies. Yang holds a Master of Science in Management from London Business School, and a Master of Science in Psychology from the University College of London.

Market Outlook - Handset Shipment Forecast by OEM Region, May 2026

Overview

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カテゴリ

著者

Overview

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著者