Overview: In Q2 2025, smartphone shipments in LATAM grew 4.2% YoY as the year-ago period had a lower basis. Shipments also increased 3.5% QoQ due to seasonality. Q2 is the second biggest sales period of the year, driven by Mother's Day and Father's Day. Shipments during the quarter increased as Chinese brands such as HONOR, Xiaomi, and realme boosted their presence and increased market share in the region.
This report analyses the winners and losers in this growing market. The shifting landscape of smartphone price segments and the accelerating influence of 5G technology. Brazil and Mexico are the most important markets in the region, and this report takes a closer look at their performance. The report also analyses the macroeconomy, identifying the countries’ driving growth.
