- India’s smart TV shipments declined 3% YoY in Q1 2026, as the current macroeconomic and geopolitical situation puts pressure on household budgets.
- Larger screen sizes continued to gain momentum during the quarter, with 55” and above TVs growing the fastest and now accounting for nearly one-third of total shipments.
- QLED accounted for around 30% of the market share, within which the INR 20,000 - INR 30,000 price segment witnessed strong growth.
- MiniLED remained the fastest-growing display technology, showing over 13x YoY growth, but from a relatively small base. 55” and above TV segment remained the key growth driver for it.
India’s smart TV shipments declined by 3% YoY in Q1 2026, according to Counterpoint’s TV Service, mainly due to weaker demand in the entry-level segment. Many households faced financial strain during the quarter, due to the macroeconomic uncertainties such as the LPG crisis, war tensions and rupee depreciation, which affected their monthly budgets. As a result, consumers became more cautious about spending and were delaying purchases of big appliances like TVs. At the same time, brands also slowed down on new launches due to the subdued market outlook.
India Smart TV Shipment Share by Display Technology, Q1 2025 vs Q1 2026
Note: Others Include QNED and Nanocell
