Overview: The global smartwatch market saw a 9% year-over-year (YoY) increase in Q3 2025. Chinese brands like Huawei, Xiaomi, and Imoo continued to fuel the growth. Owing to the release of a new smartwatch lineup, Apple finally witnessed shipment growth after seven consecutive quarters of decline since Q4 2023. Shipments grew YoY across all regions except India, with China seeing the highest growth at 37% YoY in Q3 2025. HLOS (Advanced) smartwatches grew 14% YoY, driven by global adoption.