Global Smartwatch Shipments Tracker by Model, Q3 2025
Overview: The global smartwatch market saw a 9% year-over-year (YoY) increase in Q3 2025. Chinese brands like Huawei, Xiaomi, and Imoo continued to fuel the growth. Owing to the release of a new smartwatch lineup, Apple finally witnessed shipment growth after seven consecutive quarters of decline since Q4 2023. Shipments grew YoY across all regions except India, with China seeing the highest growth at 37% YoY in Q3 2025. HLOS (Advanced) smartwatches grew 14% YoY, driven by global adoption.
Published Date: November 2025
Category
Industry
IoT
Service
Smartwatch
Report Type
Report
Time Period
Quarterly
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Author
Balbir Singh
Balbir Singh is a Global Smartwatch analyst and consultant, specialized in the evaluation and assessment of leading market players, performance, market trends, and strategies. Leveraging his extensive expertise in trend analysis, he delivers in-depth insights, strategic analysis and industry forecasts. Before joining Counterpoint, Balbir served as a Knowledge Management Associate in ZS Associates.
Anshika Jain
Anshika is a Principal Analyst at Counterpoint Research with over 13 years of experience in market research and business intelligence. She currently leads the Global Consumer IoT domain, focusing on wearables, hearables, smart home, and emerging technologies. Previously, she managed various research and consulting projects across sectors such as BFSI and Telecom. Additionally, she has significant client-handling experience with major multinational companies. Anshika holds an MBA in Finance from IMT Ghaziabad and a Bachelor’s degree in Economics from Hansraj College, Delhi University.