Global Smartwatch Market Analysis (Custom Report) – Q3 2025
Overview:
Global smartwatch shipments rose 9% YoY in Q3 2025, continuing the momentum after making the comeback in the last quarter. This growth was driven by strong performances from Chinese brands Huawei, Xiaomi, and Imoo, alongside Apple’s expansion driven by its new smartwatch lineup. Apple saw shipment growth in Q3 2025, ending a seven-quarter streak of declines that began in Q4 2023. Among the top five brands, all showed shipment increases except Samsung. The smartwatch market is projected to finish 2025 with a high single-digit year-over-year growth.
Table of Contents:
- Key Takeaways
- Smartwatch Shipments Trends
- By Device Type
- By OEM
- By Price Band
- By Region
- Smartwatch Chipset Market Analysis
- By Chipset
- By Price Band
- Smartwatch Spec Analysis
- Operating System
- Smartwatch Latest Trends
- Market Intelligence Tracker
- Smartwatch Market Forecast
Number of Pages: 50
Published Date: December 2025
Category
Industry
IoT
Service
Smartwatch
Report Type
Report
Time Period
Other
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Author
Team Counterpoint
Counterpoint research is a young and fast growing research firm covering analysis of the tech industry. Coverage areas are connected devices, digital consumer goods, software & applications and other adjacent topics. We provide syndicated research report as well as tailored. Our seminars and workshops for companies and institutions are popular and available on demand. Consulting and customer