Market Monitor - Global OEM Shipment by Revenue and ASP, Q1 2025
Overview: This report covers the global mobile phone shipment, ASP and revenues by brand including smartphones as well as feature phones, covering 40+ brands. The global smartphone market grew by 2% YoY in Q1 2025, driven largely by emerging markets. Samsung led the market with a 20% share in terms of shipment, closely followed by Apple at 19%. The launches of the Galaxy S25 series and iPhone 16e provided momentum for both brands. Global smartphone revenues grew 1% YoY driven largely by Apple, vivo and brands outside of the top five. Among the top five OEMs, only Apple and vivo grew in terms of revenue.
Table of Contents:
• Pivot
• Pivot Table for Volume (Shipments)
• Pivot Table for Value (ASP, Revenues)
• Pivot Chart for Value (ASP, Revenues)
• Global Handset Volumes, ASP and Revenues
• Global Smartphone Volumes, ASP and Revenues
• Global Feature Phone Volumes, ASP and Revenues
Published Date: May 2025
Category
Industry
Smartphone
Service
Market Monitor Standard, Market Monitor ASP expansion
Report Type
Report
Time Period
Quarterly
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Author
Shilpi Jain
Shilpi is a Senior Analyst with Counterpoint Research, based out of Gurgaon. She has more than 9 years of work experience in consulting and market research field. She closely tracks mobile devices and ecosystem at Counterpoint and led various research and consulting projects. She holds a Master's in Business Administration from Fore School of Management, specializing in Finance, and a Bachelor's degree in Economics from Daulat Ram College, Delhi University.