Overview: AI smartphones are growing at a rapid pace and are likely to reach 960 million units by 2030, representing a 70% penetration rate. The AI ecosystem is still in its infancy, and the players have strategic choices like open vs proprietary models, on-device vs cloud balance, and more. These choices will determine the differentiation and the future direction of the industry. The report explores the strategies of key ecosystem players (Samsung, Apple, Perplexity, OpenAI, Arm, Qualcomm, etc.) and how the smartphones will evolve over next decade to an agentic AI era.