ENG
Report

AT&T Reports Strong Earnings Despite Persistently Increasing Postpaid Churn - NAM Carrier 360 Service

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January 30, 2026

Overview: This report analyzes AT&T’s Q4 2025 earnings results. It covers the postpaid and prepaid segments looking at the impact of gross adds and upgrades on smartphone sales for the consumer segments. It also addresses smartphone OEM promotions during the quarter in AT&T’s sales channels. Finally, the report covers AT&T’s broadband performance and discusses AT&T’s 2025 outlook. This report is a part of the North American Smartphone Carrier 360 service and comes as part of the overall service bundle, including carrier metrics tracking, forecasting, and qualitative reports.

Table of Contents:

  • Key Takeaways
  • Postpaid Performance
  • Prepaid Performance
  • Weekly Promotions
  • Wireline Broadband and FWA Performance
  • Forward Looking Statements


Number of Pages: 27
Publication Date: January 2026



Category

Industry

Smartphone, Telecom

Service

USA

Report Type

Report

Time Period

Quarterly

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Author

Team Counterpoint

Counterpoint research is a young and fast growing research firm covering analysis of the tech industry. Coverage areas are connected devices, digital consumer goods, software & applications and other adjacent topics. We provide syndicated research report as well as tailored. Our seminars and workshops for companies and institutions are popular and available on demand. Consulting and customer