Overview: India’s smartwatch market declined 9% YoY in Q4 2025, with the fall appearing moderate due to a favourable base effect, as it was compared to a weaker quarter in 2024 after the 2023 peak. The decline was driven by the budget segment, impacted by saturation and limited innovation. Noise retained its lead in Q3 2025, followed by boAt and Titan(Fastrack). Together, the top 3 brands constitute 55% of shipment share. The Online channel accounted for 64%. The sub-INR 3,000 segment declined as users moved toward higher-value devices, making the INR 5,000–INR 10,000 price band the new mainstream. The ASP grew by 16% YoY, driven by this upgrade cycle and increasing preference for mid-range smartwatches.
Table of Contents:
- Pivot
- Flatfile
- Model
- Shipment
- Retail ASP
- Online Units
- Offline Units
- Flipkart Units
- Amazon Units
- Mi.com Units
- Other Online Units
- Retail Price band
- Total Market Value (In million)
- Online Market Value (In million)
- Offline Market Value (In million)
- Specs (40+)
Published Date: February 2026
