Overview:

India’s smartphone shipments declined 14% YoY in Oct 2025, as most of the OEMs maintained a cautious approach for the slowed down post festive demand. OEMs are actively observing the memory price hike which is expected to impact pricing of their models and as a result impacting the demand. vivo (excl. iQOO) maintained its leadership in the market with an 18% share. Its effective channel distribution helped balance its offline and online portfolio during the festive sales. With the unveiling of OriginOS 6, retailers and consumers are anticipating the update positively, expecting a smoother UI and better overall stability. Apple secured the third spot in October 2025 for the second consecutive month despite the 15% YoY shipments decline. Apple iPhone 16 continues to perform strong along with iPhone 17. Apple also has plans in place for the upcoming launch of new retail stores in India this year. The focus switched back to offline channel for the India smartphone market in Oct 2025 as the Online share reduced to 35% during the month after a strong start to the festive period in the previous month. vivo was the leading brand in Oct 2025 on Online channel with 21% share driven by its T series and online heavy sub-brand iQOO. 

In this report you will find India shipments by:

• By brand (20+) and model (700+)
• Online and Offline shipments
• Online shipments by top e-commerce platforms – Flipkart, Amazon, Apple.com, Mi.com and Samsung.com
• Specifications (100+)
• • Display Size
  • Network technology
  • Operating system
  • Battery capacity
  • Number of cameras

And more than 95 other key specifications

Published Date: December 2025