Global TV Shipments Quarterly Tracker, Q4 2025
Overview: Global TV shipments rose 1% YoY in Q4 2025. TCL stood out with 12% YoY shipment growth, accelerating its share gains and further narrowing the gap with Samsung. For the full year, Samsung retained its No.1 position with a 15% market share, maintaining a lead over second-ranked TCL — though the steadily closing gap underscores intensifying competitive dynamics. QD LCD TV shipments increased YoY in Q4 2025, driven primarily by TCL's aggressive push.
This Excel report provides Quarterly global TV shipments, ASP, Revenue along with regional split by brand, size and resolution. This includes the display tech split among 8K LCD, MiniLED LCD, QD LCD, Standard LCD, Micro LED, QD-OLED and White OLED, helping understand the technological shift in TV displays.
Table of Contents:
- Introduction
- Pivot
- Base file
- Contacts
Published Date: April 2026
Category
Industry
Consumer Electronics
Service
TV
Report Type
Report
Time Period
Quarterly
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Author
Sujeong Lim
Sujeong Lim is a Research Analyst at Counterpoint Research based out of Seoul Korea. In Counterpoint, she focuses on mobile ICT industry and mobile device research, especially dedicated on the Korea mobile market. After 10+ years product marketing experience during her working period, she joined Counterpoint to pursue her interest in IoT and emerging future technology.
Hyunwoo Kang
Hyunwoo Kang is a Research Analyst at Counterpoint Research, based in Seoul, Korea, focusing on the display and smartphone industries. His current research covers TV, automotive displays, display CapEx, and the smartphone market, with a focus on market analysis, industry trends, and technology developments. Prior to joining Counterpoint Research, he gained experience in equity research and investment analysis. He holds a bachelor’s degree in Mathematics from Kyung Hee University. He specializes in analyzing market data and industry trends to provide data-driven insights that support strategic decision-making across the technology sector.