Global AR/VR Market Insights and Development Trends, Q4 2025

Overview:

In Q4 2025, global VR headset shipments declined 44% YoY, primarily due to the high base effect in the year-ago period following the launch of the Quest 3S MR headset by Meta. In full-year 2025, global VR headset shipments declined 28% YoY, in line with our earlier expectations. In contrast to the slowdown in VR, global shipments of AR smart glasses grew 130% YoY and 71% QoQ in Q4 2025. The strong YoY growth was primarily driven by new product launches from OEMs, aggressive promotions during Black Friday and the holiday season, and the rising demand for waveguide-based AR smart glasses. For full-year 2025, the global AR smart glasses shipment grew by 108% YoY.

For a detailed analysis of key events, the latest development trends, the performances of key OEMs in the global AR/VR market in Q4 2025, and the assumptions underlying our adjusted market forecast, please refer to the full report.

Table of Contents:

• Key Takeaways and Themes of the Quarter

• Global VR Market Analysis, Q4 2025

• Global AR Smart Glasses Market Analysis, Q4 2025

• XR Display Market Update, Q4 2025

• Other Component and Specification Trends, Q4 2025

• Industry Intelligence Update, Q4 2025

• Market Forecast Update

• XR Applications and Use Cases – Q4 2025 Update

Number of Pages: 59

Published Date: March 2026

著者

Flora Tang

Flora is a Principal Analyst at Counterpoint Research, based in Hong Kong. With over nine years of experience in the mobile industry, she specializes in analyzing the consumer electronics market and the Chinese supply chain. Flora has held various roles in the market intelligence and business strategy functions with leading Chinese smartphone OEMs, internet company and telecom operator. She initially joined Counterpoint Research in 2017 but later moved on to play key roles in OPPO’s international business strategy in 2021 and HONOR’s corporate strategy planning in 2022. Flora has since returned to Counterpoint, where she now serves a broader array of global technology players. Academically, Flora holds a bachelor’s degree in International Relations from Sun Yat-Sen University and a master’s degree from The Chinese University of Hong Kong.

Guillaume Chansin

Dr. Guillaume Chansin is a display analyst covering advanced and emerging display technologies. He has authored the display reports on XR and MicroLED displays. He is also a regular contributor to the Display Weekly Review Report. Guillaume has a Master’s degree in Applied Physics from INSA Toulouse and a PhD from Imperial College London.