Infographic: Consumer Interests Changing China’s In-Car Entertainment Landscape
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April 23, 2025
Overview
China’s remarkable growth in the automotive sector is evident with active transitions to EVs and connected cars. Chinese consumers are at the forefront of this growth, demanding more features, personalization and an overall immersive feeling in their cars. Recognizing this, Counterpoint Research and Dolby conducted a survey among China’s car owners and prospective buyers to understand their thoughts on an in-car entertainment experience.
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Author
Team Counterpoint
Counterpoint Research is a global industry and market research firm providing market data, intelligence, thought leadership and consulting across the technology ecosystem. We advise a diverse range of global clients spanning the supply chain – from chipmakers, component suppliers, manufacturers and software and application developers to service providers, channel players and investors. Our veteran team of analysts serve these clients through our offices located across the key innovation hubs, manufacturing clusters and commercial centers globally. Our analysts consistently engage with C-suite through to strategy, market intelligence, supply chain, R&D, product management, marketing, sales and others across the organization. Counterpoint’s key coverage areas: AI, Automotive, Cloud, Connectivity, Consumer Electronics, Displays, eSIM, IoT, Location Platforms, Macroeconomics, Manufacturing, Networks & Infra, Semiconductors, Smartphones and Wearables.
