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Google’s Pixel Is Winning over Plenty of Android Users, but iOS Users Are Staying Put

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April 10, 2019
Unsurprisingly, a mere 18% of buyers who switched over to the Pixel previously owned an iPhone. The latter, of course, enjoys such intense brand loyalty that it results in things like a record-high 83% of US teens acknowledging that they own an iPhone. That’s according to Piper Jaffray’s new Taking Stock With Teens survey, which also found that a whopping 86% of teens say their next smartphone will also be an iPhone. Which leads us to this next point. The Counterpoint Research numbers show that, while it’s not insignificant that Google is succeeding in convincing many smartphone owners to switch over to the Pixel, the fact that most are former Samsung owners means that Google isn’t winning many new fans for the Pixel from outside the Android ecosystem.

Moreover, Pixel devices still represent only a tiny fraction of the overall smartphone market. “The newest Google Pixel lineup was certainly successful in terms of disrupting the premium market space at Verizon,” according to Jeff Fieldhack, research director at Counterpoint Research. “Google invested a lot of marketing money during Q4 2018 resulting in strong sales of the Google Pixel 3 lineup.

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Counterpoint Research is a global industry and market research firm providing market data, intelligence, thought leadership and consulting across the technology ecosystem. We advise a diverse range of global clients spanning the supply chain – from chipmakers, component suppliers, manufacturers and software and application developers to service providers, channel players and investors. Our veteran team of analysts serve these clients through our offices located across the key innovation hubs, manufacturing clusters and commercial centers globally. Our analysts consistently engage with C-suite through to strategy, market intelligence, supply chain, R&D, product management, marketing, sales and others across the organization. Counterpoint’s key coverage areas: AI, Automotive, Cloud, Connectivity, Consumer Electronics, Displays, eSIM, IoT, Location Platforms, Macroeconomics, Manufacturing, Networks & Infra, Semiconductors, Smartphones and Wearables.