Global AMOLED Material Revenues Stabilize in 2025 on Strong TV Demand, Smartphones Set to be Stumbling Block in 2026
- AMOLED evaporation materials revenues stabilized in 2025 with flat growth at $2.1 billion with TV demand offsetting declines in smartphone and IT.
- AMOLED TV materials revenues grew 5% YoY, while mobile and IT OLED materials revenues declined.
- In 2026, smartphone shipments will see double-digit percentage declines as a spike in memory costs will likely weaken demand.
- Improving panel economics are strengthening OLED’s competitiveness in large-area displays, supporting continued growth in OLED TV materials demand.
- More broadly, Chinese OLED material suppliers like LTOM, Summer Sprout and Jilin OLED continued gaining share as domestic panel makers accelerate supply chain localization.
Seoul, Beijing, Boston, Fort Collins, Hong Kong, London, New Delhi, Taipei, Tokyo – March 18, 2026
Global AMOLED evaporation materials revenue stabilized in 2025, following sharp growth in 2024, as TV materials revenue grew 5% YoY to offset declines in mobile and IT, according to Counterpoint Research’s Semi-Annual AMOLED Materials Report.
Commenting on the market dynamics, Associate Director Guillaume Chansin said, “There were two big drivers for TV materials growth – the continued expansion of QD-OLED production and the migration to newer WOLED materials. This migration is delivering improving OLED TV panel economics which is helping drive stronger demand for premium large-screen OLED TVs, especially in the 65-inch and above segment, which we expect, in turn, to support the continued growth of OLED TV materials in 2026.”
2026 is expected to be a transitional year with smartphone shipments set to see double-digit percentage declines as a spike in memory costs likely weaken demand. Commenting on the demand forecast for 2026, Research Director Bob O’Brien said, “We expect memory price spikes to dampen consumer demand in 2026, resulting in knock-on effects on near-term materials revenues as smartphone demand dips. Smartphones account for the lion’s share of revenues, so when we have a 10%+ impact, it is going to hit the broader supply chain hard – from manufacturers right through to materials providers.”
The impact on growth will be somewhat mitigated with strong IT segment demand, which will likely offset some of the declines. O’Brien further added, “Demand for IT OLED is certainly increasing, especially for IT tandem structures, driving both host and dopant materials. It is going to be a major driver for sector growth and we are expecting to see a CAGR of 38% through 2029.”
About Counterpoint Research
Counterpoint Research is a global market research firm specializing in products across the technology ecosystem. We advise a diverse range of clients – from smartphone OEMs to chipmakers and channel players to Big Tech – through our offices located in the world's major innovation hubs, manufacturing clusters and commercial centers. Our analyst team, led by seasoned experts, engages with stakeholders across the enterprise – from the C-suite to professionals in strategy, analyst relations (AR), market intelligence (MI), business intelligence (BI), product and marketing – to deliver services spanning market data, industry thought leadership and consulting. Our core areas of coverage include AI, Automotive, Consumer Electronics, Displays, eSIM, IoT, Location Platforms, Macroeconomics, Manufacturing, Networks and Infrastructure, Semiconductors, Smartphones and Wearables. Visit our Insights page to explore our publicly available market data, insights and thought leadership, and to understand our focus, meet our analysts and start a conversation.
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Author
Guillaume Chansin
Dr. Guillaume Chansin is a display analyst covering advanced and emerging display technologies. He has authored the display reports on XR and MicroLED displays. He is also a regular contributor to the Display Weekly Review Report. Guillaume has a Master’s degree in Applied Physics from INSA Toulouse and a PhD from Imperial College London.
Bob Obrien
Robert J (Bob) O’Brien joined Counterpoint Research as part of its acquisition of DSCC, where he was Co-Founder, Principal and CFO of DSCC. Bob has decades of experience turning market and business analysis into strategic insights in the display and electronics industries. At DSCC, Bob takes the lead role in analysis of display materials, including glass and AMOLED materials, and covers developments in TV and other large-screen display applications. He is the principal author of DSCC’s AMOLED Material Report, the Advanced TV Shipment Report, and the Display Glass Report, and Bob contributes regularly to the DSCC Weekly Review.