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Apple’s MacBook Neo could help capture 15% market share in the entry level laptop space by 2026: Report

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March 11, 2026

Why did Apple launch an affordable laptop?

Till now, low-cost Windows and Chromebook laptops dominate classrooms today. While Apple does offer student discounts on iPads and MacBooks, it still does not bring it down to competitive pricing that Windows and Google offer.

 By launching the MacBook Neo for $500 for students, this marks one of the company’s most aggressive pushes into the education computing market in more than a decade, according to Counterpoint Research...Read More


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Team Counterpoint

Counterpoint research is a young and fast growing research firm covering analysis of the tech industry. Coverage areas are connected devices, digital consumer goods, software & applications and other adjacent topics. We provide syndicated research report as well as tailored. Our seminars and workshops for companies and institutions are popular and available on demand. Consulting and customer