Overview:
Counterpoint Research tracks the mobile phone market for over 140 brands across 50+ countries. This report gives a perspective of regional smartphone and feature phone shipments by price band for the top brands.
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Publication Date: August 2024
Overview:
Fixed Wireless Access (FWA) is emerging as one of the leading use cases for bridging the fixed broadband access digital gap. Meanwhile, the 5G FWA is one of the leading use cases for 5G technology. The US is currently driving the 5G FWA segment growth momentum, but few other countries will soon catch up.
This report provides an outlook till 2030 on the 4G and 5G FWA subscribers across key regions APAC, NAM, MEA, LATAM, and Europe. It further focuses on the FWA CPE shipments by key technologies (5G: Sub 6GHz and mmWave& Sub 6GHz, and 4G). It also analyses the CPE ASPs based on different technologies and total FWA CPE revenue by technologies.
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Published Date: July 2024
Overview:
The Counterpoint Trade-In Tracker monitors the device trade-in values for each carrier regardless of differences in conditions such as plan requirements and new versus existing customers. You can use this tool to compare the difference in trade-in device value being provided via a promotional offer by carrier or new device. This report is updated bi-weekly.
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Publication Date: July 2024
Analyse quarterly data on iOS vs. Android market share for global and regional markets like the US, China, and India.
Published Date: May 25, 2024
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• Global smartphone OS market shares registered marginal YoY shifts. Android and iOS declined by 1% each, while Harmony OS doubled its share from 2% to 4% globally and reached 17% in China.
• Android rebounded QoQ in Q1 2024 as iOS sales declined due to seasonality. The earlier launch of Samsung's S24 series and positive initial response further aided in Android limiting its decline to 1% YoY. With GenAI capabilities mostly limited to Android smartphones for now, the share can further grow in coming quarters as consumer awareness increases and newer use cases emerge, pushing smartphone upgrades.
• iOS share declined by 1% YoY owing to seasonality and lower sales in China, its second-largest market. The global share declined from 20% in Q1 2023 to 16% in Q1 2024. This also marked the first Q1 decline for iOS in China since Q1 2019, primarily driven by Huawei's 5G smartphone launches competing directly with Apple.
• Harmony OS continued to grow in Q1 2024, reaching a 4% share globally. The OS overtook iOS in China for the first time as the country’s customers lined up to buy Huawei's flagship offerings. 5G adoption for the OS reached 50% for the quarter, up from 9% in Q1 2023. It is expected to grow further as Huawei focuses on supply chain localization.
| USA Share | Q2 2022 | Q3 2022 | Q4 2022 | Q1 2023 | Q2 2023 | Q3 2023 | Q4 2023 | Q1 2024 |
|---|---|---|---|---|---|---|---|---|
| Android | 54% | 50% | 43% | 48% | 48% | 45% | 36% | 46% |
| iOS | 46% | 50% | 57% | 52% | 52% | 55% | 64% | 54% |
| Total | 100% | 100% | 100% | 100% | 100% | 100% | 100% | 100% |
| China Share | Q2 2022 | Q3 2022 | Q4 2022 | Q1 2023 | Q2 2023 | Q3 2023 | Q4 2023 | Q1 2024 |
|---|---|---|---|---|---|---|---|---|
| Android | 80% | 77% | 68% | 72% | 72% | 73% | 64% | 68% |
| iOS | 15% | 15% | 24% | 20% | 17% | 14% | 20% | 16% |
| Harmony | 5% | 8% | 8% | 8% | 11% | 13% | 16% | 17% |
| Total | 100% | 100% | 100% | 100% | 100% | 100% | 100% | 100% |
| India Share | Q2 2022 | Q3 2022 | Q4 2022 | Q1 2023 | Q2 2023 | Q3 2023 | Q4 2023 | Q1 2024 |
|---|---|---|---|---|---|---|---|---|
| Android | 97% | 97% | 94% | 94% | 95% | 94% | 90% | 94% |
| iOS | 3% | 3% | 6% | 6% | 5% | 6% | 10% | 6% |
| Total | 100% | 100% | 100% | 100% | 100% | 100% | 100% | 100% |
*Ranking is according to the latest quarter.
This page presents quarterly insights into the worldwide smartphone OS scenario, featuring country-specific breakdowns for Android, iOS, and HarmonyOS, specifically focusing on the US, China, and India.
This data is a part of a series of reports which provide an insightful view of the changing trends in smartphone components and driving factors in the various price segments. It covers 99% of the global handset market with specification analysis.
For detailed insights on the data, please reach out to us at sales(at)counterpointresearch.com. If you are a member of the press, please contact us at press(at)counterpointresearch.com for any media enquiries.
The global smartphone market share numbers are from:
XLS File
Published Date: May 2024
This report tracks quarterly global handset model sales data by OEM with the key specifications. This report gives an insightful view of the changing trends in smartphone components and driving factors in the various price segments. It covers 99% of the global handset market with specification analysis.
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Overview:
This report tracks quarterly global handset model sales data by OEM with the key specifications. This report gives an insightful view of the changing trends in smartphone components and driving factors in the various price segments. It covers 99% of the global handset market with specification analysis.
Publication Date: May 2024
Overview:
Counterpoint Research’s Market Pulse Midmonth (Early Look) is a monthly service analysing the Global Handset Market Sell-Through Landscape by key regions and top OEMs and provides qualitative insights on the state of the market. Market Pulse’s Midmonth (Early Look) report provides monthly handset and smartphone sales, market share of top OEMs and growth trends across key regions.
Monthly data breakdowns by:
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Publication Date: April 2024
Analyze the quarterly data and market insights of the global smartphone market share to track the growth or decline of brands over the past eight years.
Published Date: Feb 18, 2024
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• The global smartphone market grew by 7% YoY to reach 323.2 million units in Q4 2023.
• Apple grew by 2% YoY, overtaking Samsung for the top spot in Q4 2023.
• Samsung, meanwhile, declined by 9% YoY losing share to Apple in the premium segment, to Chinese OEMs such as Xiaomi in the mid-tier segment and to Transsion brands in the entry-level.
• Samsung, nevertheless, retained the spot as the world's top smartphone player annually, shipping the most number of smartphones in 2023.
• Among the top five smartphone brands, Xiaomi grew the most by 23% YoY to 40.7 million units in Q4 2023.
*OPPO includes OnePlus since Q3 2021
Ranking is according to the latest quarter. A repository of annual data for global smartphone shipments share. Data on this page is updated every year.
This data is a part of a series of reports which track the mobile handset market: Smartphone and Feature Phone shipments every quarter for more than 140 brands covering more than 95% of the total device shipments in the industry. For detailed insights on the data, please reach out to us at sales(at)counterpointresearch.com. If you are a member of the press, please contact us at press(at)counterpointresearch.com for any media enquiries.
The global smartphone market share numbers are from:
Excel File
Published Date: November 2023
This report is part of a series of reports which track the mobile handset market: Smartphone and Feature Phone shipments every quarter for more than 140 brands covering more than 95% of the total device shipments in the industry.
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