Overview

Following up on the series of quarterly smartwatch reports, this is our latest report highlighting the smartwatch market analysis for Q2 2026. This report from Counterpoint’s Global Smartwatch market insights by Device type, OEM, Price band and Region. The report also deeply analyse the smartwatch specification by Operating system, Chipset, Display and Connectivity


What the Full Report Will Cover

  • Global shipments, revenues and ASP trends across smartwatch market
  • Brand-level shipment, revenue and ASP performance for smartwatch brands
  • Comparison of shipment share and revenue share by brand and regional level to assess brand positioning and value capture
  • Shifts in the brand and regional market performance - shipments and value capture
  • Specs analysis including Operating System, Chipset, Display Type, Connectivity
  • Market intelligence tracker including the latest technological updates in the smartwatch industry