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Ericsson, Nokia, Samsung’s H1 Revenues Slump Amid 5G Monetization Challenges

  • Ericsson, Nokia, Samsung reported a decline in revenues in H1 2024.
  • Ericsson incurred further impairment charges on account of Vonage, while Nokia is realigning its focus on the optical network front.
  • Vendors are looking into different opportunities to monetize the 5G network.
  • Uncertainty remains in the industry as operators are not able to monetize the investment, and vendors are pushing Operators to upgrade their networks.

Ericsson, Nokia, and Samsung each posted a decline in H1 2024 revenue as spending by network operators remained subdued due to macroeconomic challenges.

During H1 2024, Ericsson’s revenue fell 11% to $10.7 billion, while its counterpart Nokia’s revenue declined 21% to reach $9.9 billion. Samsung’s network division sales dropped 31% to reach $1.1 billion.

India, which was among the major customers in the 5G networks for Nordic vendors in 2023, experienced a major decline in CAPEX spending as major operators completed the initial phase of network deployment. Indian operators are now focusing on monetizing their investments rather than investing further in extending their networks.

During this period, Ericsson recorded an impairment cost of about $1.07 billion related to Vonage, adding to a previous impairment of around $2.95 billion stemming from challenges in the global CPaaS market caused by macroeconomic factors. Meanwhile, Nokia has sold its submarine network business and acquired Infinera to strengthen its focus on the optical network space, where it holds a leading position.

Ericsson

  • The Network Infrastructure (NI) segment saw a 16% YoY decline during the period as operators reduced their spending in key markets, particularly India, following record investments in 2023. However, sales increased in North America due to Ericsson’s O-RAN-compliant network infrastructure deal with AT&T. The gross margin for this segment improved to 44.8% driven by new contract wins.
  • The Cloud Software and Services (CSS) segment remained flat during the period, as operators cut back on managed services spending and was offset by an increase in core contracts. Additionally, Ericsson signed new IPR deals that helped mitigate the business decline. Ericsson remains a leading player in the 5G core market and holds the top position in the 5G SA core segment.
  • Enterprise Wireless Solutions (EWS), which includes Cradlepoint, contributed to sales growth, while the Vonage Global Communications Platform (GCP) faced challenges due to reduced customer spending. The enterprise segment secured new deals in the private network space and made further advancements in the Global Network Platform for Network APIs, securing two new partnerships in Q2 2024. APIs are being reviewed as significant monetization avenues for operators.

 Nokia

  • The Network Infrastructure (NI) segment saw a revenue decline of 24% YoY in H1 2024 to reach $3.2 billion, due to the decrease in sales of optical and fixed networks. During the period, Nokia sold its submarine network business and acquired Infinera to increase its integration in the optical networks space. Nokia expects good traction during H2 2024 with flat revenue growth in 2024.
  • Nokia’s Mobile Network (MN) business reported a revenue decline of 32% YoY to $3.8 billion, which was due to a reduction in spending by operators in India. Apart from that, the loss of AT&T as a major mobile network customer also impacted the segment. However, the margin improved to 42.9%.
  • Cloud and Network Services (CNS) revenue declined by 16% YoY, while the operating margin declined by 4.1% due to the disposal of the Device Management and Service Management Platform business. On the core front, there has been a slowdown in operators’ transition to 5G SA, with most of them opting for Ericsson, which further dented Nokia’s CNS business.
  • Nokia Technologies revenue increased 93% YoY to $1.2 billion as the company has renewed key license deals with OPPO and vivo. Revenue from Nokia’s enterprise customers decreased by 11% YoY to $1.04 billion as enterprises are reducing their spending on private wireless networks due to the global macroeconomic instability.

 Samsung

  • In H1 2024, revenue at Samsung’s mobile networks division declined 31% to $1.1 billion, as the brand is also facing the same global headwinds experienced by its Nordic counterparts.
  • Samsung is among the leading players in the vRAN and Open RAN domains, although the Open RAN market is shifting from multi-vendor to single-vendor providers. Samsung remains optimistic about winning key contracts globally.

Key Takeaways 

The market is facing challenges, with operators reducing their spending on the network infrastructure segment due to a lack of 5G monetization opportunities. Operators are continuously looking for avenues to realize returns on their investments as they are focusing on services like FWA, private networks, and network APIs.

The transition to 5G Standalone (SA) also slowed down during H1 2024 as operators claim that they do not see any business opportunities in deploying a dedicated 5G core. Although 5G FWA has come out as among the most promising applications of SA, operators are yet to find a way to monetize mMTC, URLLC, and enterprise customers.

Network vendors and operators are emphasizing network APIs, as they can be among the next major avenues for 5G monetization and are working with operators to identify multiple use cases. User Equipment Route Selection Policy (URSP) can also apply to network APIs for select applications.

5G is having a monetization problem and the advent of 5G-A is not likely to change the situation further. Network vendors will face further challenges, as operators are not likely to invest more in the infrastructure, unless they are incentivized. Although FWA is progressing rapidly, other use cases, including private networks are not executing as expected.

Ericsson and Nokia are re-aligning their strategies to focus on maintaining their bottom line. Ericsson is continuing to maintain its leadership in the RAN and core market and is increasing its presence in North America by taking market share from Nokia. Apart from that, it is increasing its presence in the enterprise segment through Cradlepoint and Global Communications through Vonage. Nokia, on the other hand, is strategizing its portfolio, as it has sold its submarine network business and acquired Infinera to increase its focus on the optical network market. Nokia has a strong presence in the fixed, optical, and private network markets and is looking to maintain its dominant position in the segment.

The market is facing challenges and network vendors are encouraging operators to upgrade their networks to 5G SA, 5G-Advanced, cloud-native core solutions, and multi-band massive MIMO radios to monetize their 5G investments. However, operators are reluctant because they do not see any immediate business opportunities and are adopting a “wait-and-see” attitude to further infrastructure investments. Apart from the increase in speed, operators have not really benefited from their 5G networks, and the enterprise segment is not seeing the need to increase their investment in upgrading their network solutions. However, the scenario could change going forward when newer and more cost-effective solutions become available, as the retail segment is not likely to be a major avenue for 5G monetization.

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August 02, 2024

iPhone Shipments Almost Flat But Why The Bright Outlook?

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Hardware Revenues Returns to Growth While Services Continue to Soar for Apple

Apple’s revenues in Q2 2024 (fiscal Q3 2024) returned to growth with 5% YoY gains. The revenue growth was driven by both product and services segments. The product segments collectively grew 2% YoY, rebounding from a 10% YoY decline in Q1 2024. While the services segment continued its double-digit YoY growth (14%) for the fourth consecutive quarter, and continued to account for over one fourth of Apple’s revenue for the second consecutive quarter. The growth helped Apple’s Services revenue reach its highest ever share (28%) within Apple’s total revenues.

Commenting on the results, Varun Mishra, Senior Analyst at Counterpoint noted, “Despite iPhone revenues declining slightly year on year, there are positives within several key categories, as overall hardware and services both drive growth. iPad and Mac both showed year over year growth. While within iPhones, the favourable product mix towards Pro series continue to drive ASPs. iPad and Mac are benefiting from refreshed product lines. However, the Wearables, Home and Accessories segment continue to decline for the fourth consecutive quarter, thanks to rising competition in the smartwatch segment and a lack of refresh in the AirPods portfolio. However, important launches across hardware categories are expected in H2 2024 which can help the segment back to a positive trajectory.”

On services, Tarun Pathak, Director at Counterpoint Research noted, “Services, unsurprisingly, have delivered yet another quarter of growth. Further, Apple now has entered the GenAI era with a strong statement, and a great demonstration earlier this year at WWDC. The rising tension of Apple being late to the GenAI race has been released, however, executing its AI strategy across regions will be difficult, and there will be scrutiny on where Apple Intelligence can deliver real value. If Apple is able to key-in to strong use cases, Apple Intelligence will open new arenas for monetization, likely giving a push to an already strong flywheel of services revenue; a positive for the long term.”

Apple Revenues by Product Categories


Source: Counterpoint Research Apple 360

Segment Analysis:

  • iPhone revenue declined 1% YoY, despite shipments remaining flat. On the positive side, the share of Pro series within Apple’s total sales reached 47% during the quarter. Apple also saw an improvement in sales in China during the 618-shopping festival where it offered attractive discounts. China remains a key region for Apple.
  • iPad returns to growth (24% YoY) after five consecutive quarters of revenue decline.
    • Apple did not refresh its iPad portfolio in 2023, so the newly refreshed Pro and the Air series have breathed new life into iPad sales. The positive initial response for Pro model has been favourable for ASPs.
    • The base and mini version is due for refresh and can continue to drive growth in H2 2024.
  • Mac also grew (2% YoY) for third consecutive quarter and was the second fastest growing product segment for Apple. This was the first full quarter of sales for the new M3-powered MacBook Air, which helped drive growth.
  • Wearables, Home and Accessories revenue declined 2% YoY. This was the fourth consecutive quarter of decline. The key segments, Watch and AirPods both continued to decline. While this is a seasonally low quarter for Watch, Apple is also facing tough competition in the segment.
    • While the Apple WatchOS dominates the advanced smartwatch segment, there is growing adoption of HarmonyOS and WearOS platforms in 2024. More here
    • Meanwhile, AirPods are due for refresh amid tough competition from low cost but decent quality products.
  • Services continued to soar reaching yet another record share milestone within Apple’s total revenue. The segment still has room for growth and is on a path to become a $100B per year segment in 2025. Apple will also seek to monetize Apple Intelligence in the future, which can further drive growth.

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Sub-$100 5G Smartphones Crucial for 5G Democratization

  • 5G penetration is rising, two out of three smartphones sold globally were 5G capable, in the first half of 2024.
  • Currently, all smartphone sales priced above $400 are 5G capable, and over half of the sales in $100-$249 price segment come from 5G capable devices, but the <$100 remains untapped.
  • The cheapest 5G phones available in the market lie in the range of $100-$150, the key now to achieving 5G democratization is to enter lower price bands <$100.

The share of 5G smartphones in total global smartphone sales has been rising steadily over the years, as 5G smartphones have been proliferating into more affordable price segments.

According to Counterpoint’s preliminary estimates, two out of three smartphones sold globally were 5G capable in H1 2024. Since the launch of the first 5G-capable smartphone in 2019, OEMs have been quick to introduce smartphones with this technology. 5G-capable smartphone shipments surpassed 2 billion units in 2023. The first significant push towards 5G adoption was the launch of the iPhone 12 series in 2020, which helped 5G penetration surge to nearly 20% in 2020 from merely 2% in 2019.

After the initial hypergrowth phase in 2020-21, 5G sales continued to increase but it remained confined to the premium segment since the price of 5G chipsets was high. In the following two years, 5G smartphones lost momentum, slowing down from triple-digit to double-digit percentage growth and then to just single-digit growth in 2023. By this time, mature markets, which has a high share of mid-range to premium smartphones, were becoming saturated, with 5G contribution crossing 80%. The next wave of 5G growth is set to come from emerging markets like Latin America (LATAM), India and the Middle East and Africa (MEA). However, the main challenge here was to bring 5G to affordable entry- to mid-tier price bands. As of H1 2024, Global 5G smartphone ASPs have declined by more than 30% since the technology’s launch in 2019. This has been possible due to chipset makers narrowing the price gap between the 4G and 5G chipsets, and OEMs strategically selecting components to reduce prices. Samsung, Xiaomi, Transsion Group and more, have gradually introduced 5G-capable smartphones at lower prices, encouraging greater adoption in emerging markets.

Currently, all smartphone sales priced above $400 are 5G capable. The share of 5G smartphones in the $249-$399 segment is also growing rapidly. Nearly half of the $100-$249 price segment is still 4G for now, but the <$100 category remains untapped. The key to achieving 5G democratization is to enter the lower price bands.

Chipset makers have recognized this opportunity and are making positive efforts to bring 5G to the lower price segments. Recently, Qualcomm announced the Snapdragon 4S Gen 2 chipset, which enables 5G capabilities, in the <$100 price segment. OEM Xiaomi will be the first to deploy this chipset, with the smartphone expected to be announced by the end of 2024. This will likely give a much-required push to 5G contribution in the <$100 price segment and further add to the complete democratization of 5G in smartphones, completing another evolution of cellular technology in the smartphone industry.

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Tesla Financials Improve in Q2 2024; Autonomy, Optimus Robots Can Generate Diverse Revenue Streams

  • Tesla’s deliveries and revenue showed significant growth in Q2 after a decline in Q1.
  • The announcement of the Tesla Cybercab has been postponed to October.
  • Tesla aims to diversify its revenue streams by focusing on advanced autonomy and Optimus robots.

Tesla’s revenue increased by 20% YoY in Q2 2024 to reach $25 billion driven by a 15% YoY rise in deliveries. The company delivered 443,956 units during the quarter, marking a significant rebound from the previous quarter’s notable declines in both revenue and deliveries. The US continued to be Tesla’s largest market, followed by China and Europe. During the same period, BYD, one of Tesla’s biggest competitors, delivered 426,039 EVs, trailing Tesla by around 18,000 units and signaling that it is quickly narrowing the gap.

In the Q2 2024 earnings call, Tesla CEO Elon Musk and his team covered several important topics, especially the timeline for the Tesla Cybercab, developments related to Optimus robots, and the potential impacts of the upcoming US election on the Inflation Reduction Act (IRA) incentives.

Tesla Cybercab timeline

Tesla CEO: Regarding full self-driving and Robotaxi, we have made a lot of progress with full self-driving in Q2. And with version 12.5 beginning rollout, we think customers will experience a step change improvement in how well supervised full self-driving works.”

Analyst take: The Robotaxi or Cybercab has always been part of Tesla’s long-term vision. Each update to its full self-driving (FSD) software, especially with breakthroughs like FSD V12, brings Tesla closer to this goal. The new Robotaxi will rely on FSD 12.5 or newer. Tesla has delayed the launch from August to October for some technical updates, but as data collection progresses, the company aims to introduce unsupervised machine learning, potentially rolling out the Robotaxi by next year.

Optimus robots

CEO: And at that point, we’ll be providing Optimus robots to outside customers. That will be a production Version 2 of Optimus. For the energy business, this is growing faster than anything else. This is – we are really demand constrained rather than production constrained.”

Analyst take:  As Tesla nears the limit in reducing manufacturing costs for its S3XY model line-up, the company is now focusing on diversifying its business model. One potential major development is the Optimus robot. Initially showcased in 2021 and used only in Tesla’s production facilities, the upgraded Optimus robot is expected to be launched in 2026. In the long term, this new product could potentially generate revenue equivalent to Tesla’s automotive segment.

Effect of upcoming election on USA IRA tax credit

CFO: “And that is the way internally, also even when we’re looking at battery costs, yes, IRA, there are manufacturing credits which we get, but we always drive ourselves to say, OK, what if there is no IRA benefit? And how do we operate in that kind of an environment?

Analyst take: The increase in EV sales in the US can be largely attributed to the IRA. It has significantly helped in reducing BEV prices. If IRA benefits are reduced or curbed following the upcoming US elections, brands like Ford, GM, BMW, Hyundai, Rivian and Volkswagen may get more adversely affected compared to Tesla. Tesla has over 50% share of the US EV market. Its efficient production processes, in-house development of major components and robust supply chain management enable it to lower the average selling price (ASP) of its vehicles and offer them at more competitive prices, even lower than some ICE vehicles.

Financial highlights

In Q2 2024, Tesla’s automotive sector revenue increased by over 14% YoY to reach $19.9 billion. Revenue from regulatory credits doubled from last year to nearly $1 billion, the highest level ever. The reduced ASP of Tesla models is one of the main reasons for the company’s less-than-expected revenue.

Income from other ventures such as energy storage deployment, charging networks, and additional services rose 54% YoY to reach $5.6 billion. Revenue generation from solar panels and energy storage reached over $3 billion, an 84% YoY increase.

During the quarter, Tesla’s gross profit amounted to $4.5 billion, marking a 24% YoY rise. This rise can be attributed to high energy storage deployments, increased Cybertruck deliveries, low vehicle and battery manufacturing costs and low raw material costs.

Outlook

Earlier this year, Tesla suggested that its annual growth would be modest due to constraints related to ASP reduction. Sales are expected to reach between 1.8 and 1.9 million units by the end of 2024. With the introduction of the Tesla Roadster and a new EV priced under $30,000, Tesla may see better sales growth than the current growth. Tesla also intends to diversify its revenue streams by advancing in autonomy and developing Optimus robots, as the automotive sales growth approaches a plateau.

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Urban Air Mobility Holds Promise in Easing Traffic, Pollution

  • Urban Air Mobility (UAM) refers to a system that can safely and quickly transport passengers and cargo through air in urban areas. Unlike existing aircraft, which are suitable for long-distance and large-capacity transportation, UAM aims at efficient and fast movement within urban areas.
  • During the 2024 Paris Olympics, a UAM service is available on five routes, including two for tourists. These Olympics will be keenly watched for their role in kicking off a potential UAM boom, just like Tesla did in the case of EVs.
  • Electric vehicles (EVs) and UAM systems have many similarities. Both use electric batteries, require country-wide infrastructure, and can have autonomous driving.

As the population becomes more concentrated in big cities, traffic congestion and the pollution due to it are increasing, necessitating more efficient and eco-friendly transportation methods. Low-altitude aircraft running on electric batteries and capable of vertical take-off and landing (VTOL) without a runway have emerged as an alternative. They can ease traffic congestion in an eco-friendly way while requiring minimal infrastructure.

These electric VTOL (or eVTOL) aircraft require stations called Vertiports for taking off, landing and charging. Besides, regulations and navigation guides are required for the safe operation and management of each aircraft.

  • Due to the nature of UAM, it is necessary to take strong measures against accidents, and noise, in areas with high population density, while ensuring that existing aviation systems do not come in conflict with the new system. Though initially, the current air traffic management (ATM) system will be utilized, a separate system will be put in place once such aircraft become popular.
  • A more powerful battery is required than that of an electric vehicle (EV). Independent operation of propellants must be possible by distributing electrical energy. There is also a possibility of autonomous driving here.
  • Vertiports are likely to be set up near a terminal or on the rooftop of a high-rise building for connectivity with existing mobility systems. To begin with, eVTOL aircraft will utilize existing helipads.

The chart below describes a UAM system. eVTOLs transport people and material between major city hubs, with Vertiports being responsible for their takeoff, landing, charging and management. The use of an eVTOL, like other means of transportation, is reserved through an application to ensure a smooth and seamless service. Communication between the aircraft and infrastructure is accomplished using a network, allowing real-time transmission of data.

Urban Air Mobility Operations and Key Actors

Source: Boeing

Major eVTOL manufacturers

Joby Aviation (USA): As a representative UAM company in the US, Joby Aviation has strengthened its market position by acquiring Uber’s aviation division Elevate. Joby received an investment of $590 million from Toyota in 2020. The company was also granted exclusive rights to operate air taxis in the UAE in 2023.

Volocopter (Germany): An air taxi service using Volocopter-developed Volocity is scheduled to be operated at the 2024 Paris Olympics. It has also received the authorization to operate in Saudi Arabia’s futuristic city NEOM.

EHang (China): As the first company to receive unmanned eVTOL certification from the Chinese government, it is developing models for various uses, such as fire fighting, cargo transport, and passenger use.

Archer Aviation (USA): It has a strategic partnership with Stallantis. Besides developing eVTOLs, the company is also pushing its air taxi business.

Hyundai Motor Group (South Korea): It is developing an eVTOL aircraft, which was unveiled at CES2024. The company has also established a unit in the US, Supernal.

UAM infrastructure, such as authorization processes, air traffic control and vertiport operation, differs from country to country. Therefore, it is necessary to look at how each country responds:

USA: Instead of UAM, the term AAM (advanced air mobility) is more popular, broadening the scope to areas outside the city center. In collaboration with the Federal Aviation Administration (FAA), National Aeronautics and Space Administration (NASA) and United States Air Force (USAF), private companies are taking the lead in airframe development and creating the supporting ecosystem, seeking to solidify the country’s leading position in aviation.

EU: The European Union Aviation Safety Agency (EASA) is preparing an authorization process and related regulations. Besides, an extensive survey of urban residents and future UAM users has been conducted to understand their concerns and needs. As a result, such projects are being promoted first in the public sectors of health and safety.

China: Already leading the drone space, the country plans to revitalize the unmanned flight business through the Civil Aviation Administration of China (CAAC). As much as $44 billion is being planned to be invested in the low-altitude economy by 2026.

South Korea: The K-UAM roadmap has been in place since 2020. Core technology development projects are being planned to prepare for full commercialization by 2030. About $73 million will be invested over the three years from 2024.

Analyst take

UAM helps to provide seamless mobility services in conjunction with other means of transport. For the success of any UAM system, its connections with public transport must be smooth, while its collaborations with existing mobility platform services must be comprehensive.

Although they are similar to EVs in many ways, UAM systems should be viewed as a public transport option rather than personal transportation. Therefore, the timing of the introduction and popularization of UAM services will be determined by the policies followed by individual countries.

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AI Chip Start-Ups – Can Domain-Specific Chips Impact Nvidia’s Dominance?

Modern AI requires a massive amount of processing power, especially when training LLM models. Today, the billions of trillions of calculations required are performed primarily by GPUs, whose parallel processing is well-suited for the task. No company has benefited more from this AI boom than Nvidia. Big tech companies and enterprises alike are fighting for access to its chips, which are well-suited for training and running advanced AI models.

For more than 10 years, Nvidia has built an almost unassailable lead in developing silicon that can perform complex AI tasks such as image, facial and speech recognition, as well as generating text for AI chatbots such as ChatGPT. It has achieved this dominance by recognizing the AI trend early on, adapting its chip hardware to suit those AI tasks and investing in its CUDA software ecosystem.

Nvidia keeps raising the bar. To maintain its leading position, the company now offers customers access to its specialized GPU-based computers, computing services and other tools on a “as-a-Service” basis. To all intents and purposes, this has turned Nvidia from being a chip vendor into a one-stop shop for AI development. However, there are two crucial factors that motivate Nvidia’s rivals, both established chip vendors and start-ups, and that is high pricing and the fear of vendor lock-in by its customers. Clearly, no company wants to be beholden to a dominant vendor and so more competition seems inevitable. The intense demand for AI services and the desire to diversify reliance on a single company are driving the ambitions of rival big chip vendors as well as numerous start-ups.

In 2017, Google’s Tensor Processing Unit (TPU), a chip designed specifically for Deep Learning. demonstrated that it was possible for new players to build domain-specific chips with better performance, lower power consumption and cost compared to Nvidia’s general-purpose GPUs. Now, the emergence of generative AI with its unique and heavy computational requirements presents new opportunities for domain-specific ASICs vendors.

Many AI chip start-ups believe that their new silicon innovations exceed Nvidia GPUs in performance and have a significantly lower power consumption since they have been designed specifically for the training and processing of deep neural networks.  However, achieving commercial success has  proven to be much more challenging, particularly with the explosion in foundation models that followed the launch of OpenAI’s ChatGPT. As a result, many start-ups have recently had to re-engineer their designs to handle the massive number of parameters needed for LLMs. Others have changed their business models to become service providers rather than chip vendors.

Counterpoint Research’s recent report AI Chip Start-Ups – Can Domain-Specific Chips Impact Nvidia’s Dominance?provides an overview of the AI chip start-up market and highlights the opportunities and challenges facing new players entering the burgeoning AI chip market.

Table of Contents

Introduction

Nvidia – A One Stop Ship for AI

The Compute Challenge

Established AI Chips Start-Ups

  • Cerebras
  • Groq
  • SambaNova
  • Tenstorrent

Emerging AI Chip Start-Ups

  • Rivos, Enflame Technology, Rain AI, etc.

Key Challenges for Start-Ups

  • Technical complexity
  • Funding difficulties
  • The Nvidia effect
  • Open Standards
  • Big Tech

Analyst Viewpoint

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Samsung’s Reinforced Galaxy Watch 7 Lineup to Boost Revenue Growth in 2024

  • Samsung unveiled the Galaxy Watch 7 and the high-end Galaxy Watch Ultra at the Galaxy Unpacked event, following the release of its entry-level Galaxy Watch FE in June.
  • This diversification reflects Samsung’s strategy to boost revenue growth, similar to trends seen with other major smartwatch OEMs like Huawei and Apple.
  • The Galaxy Watch 7 features improved battery capacity, Exynos W1000 chipset and Galaxy AI.

Samsung Electronics launched its latest smartwatch iteration, the Galaxy Watch 7, along with the Galaxy Watch Ultra, a completely new high-end variant, on July 10 during the Galaxy Unpacked event in Paris. Samsung also unveiled its new lineup of foldable smartphones alongside the Galaxy Ring at the event.

With this, Samsung’s latest smartwatch lineup now consists of the Galaxy Watch 7 base model, Galaxy Watch Ultra and the Galaxy Watch FE – another new smartwatch variant introduced in June, targeting the entry-level segment. This reflects Samsung’s diversification strategy to boost revenue growth, a method adopted by most major smartwatch OEMs. The Galaxy Watch Classic/Pro was not released at this year’s Galaxy Unpacked event.

Samsung’s Galaxy Watch 7 features significantly improved specifications compared to the previous iteration. The new lineup boasts better battery capacity and usage time, and is equipped with the Exynos W1000 wearable chipset, the first wearable chipset to utilize the 3nm process.

Perhaps the most remarkable aspect of Samsung’s new smartwatch collection is the Galaxy AI, which has been driving the GenAI craze on smartphones. The freshly adopted Galaxy AI feature can analyze health indicators and remember users’ habits based on personal health data obtained from the devices. The feature is expected to provide a more systematic approach to predicting and diagnosing future health conditions. Additionally, it can also present new directions in various fields such as medical care and sports. Galaxy AI’s other functions include translation, text conversion assist, text summarization and automatic generation of customized text messages directly on the smartwatch.

Table 1: Specifications Comparison of Samsung’s New Smartwatch Lineup

Source: Samsung

The newly added Galaxy Watch Ultra is priced at $649.99, which is 1.5x higher than the Galaxy Watch 6 Classic, one of the more expensive models in last year’s lineup. Meanwhile, the release price of the Galaxy Watch 7 base model remains almost similar to last year’s iteration, despite its upgraded specifications surpassing those of the Galaxy Watch 6 Classic.

The Galaxy Watch Ultra’s price point does not overlap with the Classic (or Pro) as this is Samsung’s first time introducing this price point. However, this does not completely replace the Classic (or Pro), and we cannot rule out the possibility that the Ultra will be released simultaneously with the Classic (or Pro) smartwatch in the future. If that happens, the Galaxy Watch lineup will consist of four tiers – FE, Basic, Classic (or Pro) and Ultra. The Galaxy Watch FE, which was released for the first time in June this year, has become the entry-level option in the Galaxy Watch series, with the launch price set at $199 for non-cellular models.

Samsung has been diversifying its smartwatch lineup like most major smartwatch OEMs. For example, Huawei and its various types of smartwatches. Alongside basic smartwatches that perform only simple functions, Huawei is also launching HLOS smartwatches like the Huawei Watch GT 4, which support third-party apps. Huawei also offers kids smartwatches specifically designed for children, such as the Huawei Children Watch 5.

Apple has also recently shown a pattern of segmenting its lineup. Apple introduced its entry-level first-generation Apple Watch SE in 2020, about five years after it first began selling the Apple Watch. In 2022, Apple recorded its highest-ever annual shipment helped by the high-end Apple Watch Ultra and the second generation Apple Watch SE, which were both launched during the same year. Apple achieved this result despite an 8% decline in Apple Watch S8 shipments compared to its predecessor.

Picture 1: Apple, Samsung, Huawei’s HLOS Smartwatch Lineup
* Note: The most recently released models for each lineup are listed, with the price indicating the release price.

Samsung, having newly established both an entry-level and high-end lineup this year, is also expected to see a rebound in both shipments and revenue. The Galaxy Watch FE appears to be highly appealing to consumers in emerging countries who have been using low-end smartwatches thus far, as it allows them to experience the latest market technology like Galaxy AI through products from Samsung’s high-end brand within their budget. This will enable more people to enter the Galaxy ecosystem.

The launch of the Galaxy Watch Ultra is expected to provide Android smartphone users with a viable alternative to Garmin, especially in the high-end smartwatch market priced over $500. In 2023, revenue of high-end (>$500) smartwatch market accounted for 27% of total smartwatch revenue. The Galaxy Watch Ultra is expected to help Samsung increase its smartwatch revenue in 2024, potentially displacing some of the current market leaders.

The diversification of smartwatch lineups is expected to manifest in various directions throughout the market in the future. For example, HLOS smartwatch brands are likely to segment into affordable premium, premium and ultra-premium categories. In contrast, low-cost smartwatch brands, represented by local Indian brands, are expected to strive to even encroach on the remaining smart band and fitness tracker markets by organizing their own lineups toward ultra-low, low and mid-low without entering the high-end (>$500) market.

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BlackBerry QNX Enables Software Development in Cloud using AWS

  • As the complexity of software increases in the SDV era, the need to develop hardware and software separately is increasing.
  • The cloud was a means for collecting vehicle information or distributing software in the automotive environment, but it has now emerged as an integrated development environment that provides powerful resources anywhere in the world, even without a vehicle.
  • BlackBerry’s QNX and AWS are providing a software development package on the public cloud. Stellantis N.V. was able to use this to build a virtual cockpit platform and introduce infotainment features and apps with a development cycle 100x faster than before.

As the automobile market moves toward Software Defined Vehicles (SDV), the environment for automotive software development is becoming increasingly important. Since the software on each vehicle model has different hardware characteristics based on their unique operating systems (OSs), it is important to test the software by directly running it on the vehicle. However, building and testing software directly on the hardware target system involves security issues and high costs. Therefore, emulating and testing the relevant software virtually can save a lot of time and resources.

Various methods are being used to determine how realistic the vehicle software emulation can be. Generally, the actual target image working in the vehicle is deployed on a virtual machine in the development environment, which is then tested while running.

QNX announced the QNX Accelerate plan in 2023, which is a cloud-based method of distributing and deploying target images using AWS. Currently, three OSs and one hypervisor are listed as Amazon Machine Image (AMI) in the AWS Market place, as shown in Table 1.

Table 1. QNX products on AWS marketplace

Each of these AMIs can be launched and used as an instance with a hypervisor. It is also possible to run multiple different images simultaneously. The user connects the Eclipse-based IDE provided by QNX to the Cloud and makes developments based on these AMIs after creating an account and setting up the environment to use AWS.

Figure 1 shows BlackBerry IVY as an example of how the target image uploaded to the actual cloud and the target in the actual vehicle hardware can be tested equally. BlackBerry IVY is a cloud-based automotive software platform that can provide QNX OS, which can deploy not only targets but also images posted on AWS. The image on the left is running on AWS, and the one on the right is from an actual vehicle. This shows that development and testing are possible without an actual vehicle by using tools and environments and using the same image.

Figure 1. Parity between cloud IVY target and hardware IVY target
Source: Amazon.com

QNX currently releases software development packages using AWS so that partner companies that need immediate development can use them. There are also plans to share and update software development packages if OEMs wish to use other cloud-based development environments, such as MS Azure.

Stellantis N.V. is the leading player using software development packages. The company formed Stellantis Virtual Engineering Workbench (VEW) together with QNX and AWS and is known to have introduced infotainment technology 100x faster than before in the case of the virtual cockpit platform. Through a software-driven approach and deploying QNX hypervisor in the cloud, Stellantis N.V. was able to quickly build infotainment features and applications by replicating the experience in the cockpit and making changes based on real-time feedback.

Benefits

From QNX’s perspective, software development packages are shared periodically using AWS, making it easier to perform security patches and OS upgrades on vehicle models that use the same OS. Additionally, it is expected that quality management will be easy as modern software development methods such as continuous integration and continuous delivery (CI/CD) test-driven development can be equally applied.

On the partner’s side, AWS’ pay-as-you-go policy may be burdensome, but it is expected to be more efficient as it reduces large upfront hardware investment costs and allows planning of usage according to the project budget. Developers can use the same development environment anytime, anywhere in the world and develop software separately from hardware with accumulated experiences in real time without a physical hardware system.

In the context of OEMs and partners, ensuring reliability and safety is important. OEMs can update vehicle information and software development environments periodically using a cloud environment. Partners are also expected to be able to follow the OEM’s standardized development methods and quality management regulations. This cloud-based software development helps expedite infrastructure set up, enhance collaboration, shorten waiting times and improve software development efficiency.

Viewpoint

  • This new development will trigger more cloud-based software development for the automotive ecosystem. Cars will become more like consumer electronics or computers, similar to the evolution from feature phones to smartphones.
  • QNX is trying to approach developers and partners more easily through real-time updates and packages that are open to the public cloud.
  • Automotive OSs have traditionally been closed. QNX is working towards an open ecosystem, similar to the PC or smartphone development environment. This is a major step towards SDVs.

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