Apple 360: Preliminary Shipments, Revenue by Product Category by Regions Q2 2026
Overview
This report, part of Counterpoint Research’s quarterly Apple 360 series, provides a comprehensive analysis of Apple’s ecosystem, covering revenue, shipments and average selling price (ASP) across major product categories and regions following Apple’s earnings announcement.
Apple reported $109.4 billion in revenue for the June 2026 quarter, up 16% year over year and marking a record for the quarter. This report provides a deeper analysis of Apple’s performance, focusing on regional trends in hardware and services revenue and on quarter-over-quarter changes. The hardware analysis covers key product categories, including iPhone, iPad, Mac, Apple Watch, AirPods, and other products, providing insights into product and regional contributions to Apple’s overall performance.
What the Full Report Will Cover
- Apple’s reported quarterly revenue following its earnings release.
- Regional revenue performance across key Apple product categories.
- Regional shipment performance by product category across major markets.
- Average selling price (ASP) by product category and region.
- Quarter-on-quarter changes in revenue, shipments and ASP to assess Apple’s product and regional performance
Who Should Read This
- Apple and mobile industry professionals tracking Apple’s quarterly performance.
- Smartphone, PC, tablet and consumer electronics companies benchmarking Apple across markets.
- Investors, financial analysts and strategy teams evaluating Apple’s revenue, shipments and ASP.
- Telecom and mobile ecosystem players tracking Apple’s product performance across key regions
Key Questions the Report Answers
- What was Apple’s revenue in Q2 2026?
- How did Apple’s revenue vary across product categories and regions?
- Which region contributed most to Apple’s product-category revenue?
- How did Apple’s shipments change across regions?
- Which product categories drove shipment and revenue performance?
- How did Apple’s ASP vary by product category and region?
Category
Industry
Telecom, Smartphone
Service
Apple 360
Report Type
Report
Time Period
Quarterly
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Author
Tarun Pathak
Tarun is a Research Director with Counterpoint Research, based out of Gurgaon (near New Delhi). Tarun has 10 years of work experience with a key focus on the evolving mobile device ecosystem with specialties in Emerging Markets. He understands specific mobile industry nuances, helping clients to navigate through the rapidly changing technological trends. As a Telecom Analyst he has been quoted extensively by the leading media platforms. Tarun holds a Post Graduate Diploma in Management, specializing in International Business from the Amity International Business School and is a graduate in Physical Sciences from Jammu University, Jammu in the northern Indian state of Jammu & Kashmir.
Varun Mishra
Varun is a Principal Analyst at Counterpoint Research based out of Gurgaon. In Counterpoint, he closely tracks mobile devices and ecosystem with a focus on Apple. He started his career as a Consultant with Infosys Limited where he was able to identify strategic avenues for business growth through deep research and analysis of markets and companies in various domains. He holds a Master of Business Administration in Marketing from Institute of Management Technology, Ghaziabad and a bachelor's degree from Coventry University, UK.