Overview:

The global smartphone market declined its fastest ever, down 13% YoY in Q1 2020. This is the first time since Q1 2014, that the smartphone market has fallen below 300Mn units in a quarter. The COVID-19 pandemic has disrupted the signs of any recovery that the market started showing in Q4 2019. COVID-19 has disrupted the implementation plans of 5G in some countries, with auctions being postponed in markets like Spain and India. However, led by Huawei, the growth of 5G in China remains as expected. As the situation returns to normal, the 5G sales will be further driven by OEMs. This is likely to be complemented by SoC players launching cheaper 5G-capable chipsets. Also, the role of operators will be key in pushing it. 5G is likely to help rate of recovery during the second half of 2020. In this uncertain scenario, it becomes even more important for all the ecosystem players to keep a close watch on the industry. This report from Counterpoint provides a quarterly wrap up of the global smartphone industry from various dimensions.

Counterpoint’s Market Monitor - Quarterly Market Detailed Overview is an insightful report providing detailed analysis of the vendor activity and performance, measuring both volume and revenue by sell-in by major region and key countries (55+) and top (140+) vendors covering close to 96% of the global handset shipments. It is one of the detailed industrywide services providing an analysis of the key market drivers broken out by volume and value – which OEMs, brands and models are performing well, in which markets and why. Based on the in-depth analysis and primary knowledge, the report also gives the smartphone industry shipments forecast. The report also comes with a carefully chosen featured section based on the quarterly happenings. This quarter, the section is on trends and analysis of IoT world 2019, which was attended by team Counterpoint.

This robust quarterly report with fact-based deep analysis covering multiple dimensions and the robust forecast will help players across the handset value chain to holistically analyze the current state of the global handset market and plan ahead of the competition.

The report is relevant to:

Smartphone OEMs
Feature Phone OEMs
Component players
Smartphone Industry Investors

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