Chipset maker Qualcomm and Indian e-commerce giant Flipkart are joining hands to launch a range of wireless audio devices for the Indian market under HRX brand...The company has three new devices planned which includes two wireless neckbands and one truly wireless earbuds. The devices will be launched in a price range between ₹1,499 and ₹2,999... "The partnership with HRX marks our first foray into the audio devices segment, as part of our licensee deals and puts forward our commitment to collaborate with the best of brands and technology to bring the next 200 million consumers into the fold of e-commerce," Flipkart Vice President - Private Labels Dev Iyer said.

(Livemint, Jul 5)

Debashish Jana's key takeaways:

Flipkart’s private label push highlights how hot TWS is. Globally, we saw triple digit growth in unit sales of hearables last year, and we expect to see around 70% CAGR through 2022.
Pricing for the earbuds looks expensive, but Flipkart has been very successful managing quality and price. This is something that will be toggled based on customer insights and reviews.

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