"Amazon is getting rid of its Dash buttons. Launched in 2015, consumers are shifting to other means to enable frictionless purchasing including automatic reordering and voice via Alexa. Amazon has been steadily building the world's best logistics system. Dash buttons were one experiment among many. What characterizes Amazon is its willingness to try, fail, pivot and move on. It now sees other means of ordering as superior to Dash buttons, so it's moving quickly forward with those." – Peter Richardson