Overview:
The era of hyper-growth and short replacement cycles in the US smartphone market is now over, as sell-through in the US market is down 36% from its peak in 2017. When viewing US carrier earnings for Q2 2024, it is clear that the market has seen many important changes over the last few years. Counterpoint has noticed seven key trends that will continue to impact and change the US smartphone market in 2024.
Table of Contents:
- Postpaid upgrade rates hit record lows
- Postpaid carriers continue to increase the price of legacy plans
- Trade-in values at carriers have increased, with iPhones recording the biggest increases
- The number of OEMs ranged in carrier channels is shrinking
- Prepaid sales are consolidating to a lower number of SKUs
- Prepaid dealers are in distress
- The future of ACP funding remains uncertain
Number of Pages: 4
Publication Date: September 2024