Overview:
The Middle East & Africa smartphone market was up 3% YoY in Q2 2024, settling into a typical level of growth, after outperforming most regions last year. Macro conditions continue to improve, with lower inflation and stabilizing domestic currencies, which have supported consumer appetite and led to global brands paying more attention and diverting resources to the region’s market. However, the market is lacking catalyst to drive further growth, while short-term challenges like geopolitical conflict in the Middle East and lower energy and commodity prices will impact the outlook for certain markets for the rest of the year.
Table of Contents:
- Market Overview
- The MEA Smartphone Market’s Competitive Landscape
- 5G Analysis
- OEM Analysis
- Country Level Analysis
- Forecast
- Key Takeaways
Number of Pages: 47
Published Date: September, 2024